Assistant Manager Media Strategy & Planning

Job Description

Hybrid: This position does not require an employee to be on-site full-time to perform most effectively.

• This position may require an employee to be onsite monthly.
  
  

The Assistant Manager for Media Strategy and Planning will form the strategic vision for individual nameplates and be responsible for the overall media planning process. This individual will guide the media operations process, as well as develop and maintain key relationships with internal and external business partners.

Key Responsibilities:

• Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions.
  
• Work jointly with the Advertising and Marketing teams to understand brand initiatives, objectives, and goals to help drive the most effective media plans.
  
• Coordinate the allotted budget and drive appropriate investments and mix.
  
• Integrate media ideas with within the Chevrolet Marketing, Sales, Field, CX, Experiential, and Branded Entertainment Teams, along with Creative AOR (Commonwealth) to facilitate the coordinated tiered National, Zone, LMA approach to all media channels.
  
• Meet with media partners and evaluate offerings for brand fit.
  
• Liaison with GM Research and the PDM Teams in the development of report outs, mix models, identify and drive media KPIs across all channels and optimization plans.
  
• Develop and foster a strong relationship with GM Global Media Operations team
  
• Work with partners to identify and implement new media strategies
  
• Collaborate with cross functional teams to share creative standard methodologies across platforms.
  
• Develop creative matrix for 1:1 audience marketing.

Additional Job Description

SKILLS AND ABILITIES:

• Forward looking mentality; the ability to spot trends and understand where the industry and opportunity will be in the future.
  
• Thinks strategically and navigates effectively though complex situations.
  
• Ability to deliver results in an ambiguous environment by being proactive, taking initiative, and staying composed under pressure.
  
• Strong communication skills and the capacity to influence, coupled with excellent research and presentations skills.

REQUIRED QUALIFICATIONS

• Strong background in Marketing and/or media experience, and managing one-to-one targeted campaigns.
  
• Solid understanding of all areas of media with familiarity with the various media platforms, technology, and processes.
  
• Previous experience working with or directly for media agencies.
  
• Ability to multi-task across a number of diverse projects with challenging deadlines.
  
• Outstanding oral and written communication
  
• Bachelor's degree, or equivalent experience.

PREFERRED QUALIFICATIONS:

• Knowledge of GM structures and processes
  
• Automotive Experience
  
• Understanding of people-based planning and 1:1 targeting.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us atCareers.Accommodations@GM.com or call us at800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.