What are the responsibilities and job description for the Marketing Manager position at Geneva Benefits Group?
Summary
Reporting to the Director of Philanthropic Giving and Marketing, Geneva’s Marketing Manager is responsible for developing and implementing comprehensive marketing strategies across multiple channels to Geneva’s clients, donors, and prospects. The Marketing Manager manages all aspects of communication including the content calendar and ensures the timely delivery of content to Geneva stakeholders. The Marketing Manager is highly organized, savvy in a digital environment, able to create content, analyze campaign performance, and provide direction to designers and web developers to effectively reach audiences and help achieve Geneva’s strategic goals.
Responsibilities
Campaign Development
- Create, manage, and measure marketing campaigns, focusing on achieving measurable outcomes
- Provide creative direction to designers and web developers to create compelling campaigns that ensure brand consistency across all channels.
- Execute marketing campaigns across multiple channels including, email marketing, print marketing, webinars, events, and thought leadership initiatives
Customer Donor Engagement
Team Collaboration
Digital Marketing