What are the responsibilities and job description for the Senior Product Marketing Manager (Vancouver) HOT position at GeoComply?
We’re GeoComply! We are at the forefront of geolocation, cybersecurity, and anti-fraud innovation, developing and delivering cutting-edge technologies to help ensure regulatory compliance, combat bad online actors, alleviate user friction, and protect businesses from fraud.Achieving significant business and revenue growth over the past three years and dubbed a tech “Unicorn,” GeoComply has been trusted by leading global brands and regulators for over ten years. Our compliance-grade geolocation technology solutions are installed on over 400 million devices and analyze over 12 billion transactions a year.At the heart of it all is the people, united by a deep commitment to problem-solving and revolutionizing how people and businesses use the internet to instill confidence in every online interaction. With teams across five countries, three continents, and a global customer base, we have no plans to slow down.The RoleWe are seeking a Senior Product Marketing Manager to drive growth across our expanding product portfolio, including our compliance-grade geolocation technology GeoComply Core, a trusted platform delivering industry-leading accuracy, security, and compliance for regulated sectors like iGaming as well as our Anti-Fraud product portfolio.You will collaborate closely with Product, Engineering, and Revenue teams, to focus on customer-centric initiatives, building insights to align product strategies with market needs. This role offers both strategic and hands-on opportunities, working with communications, enablement, and creative teams to deliver impactful campaigns.At GeoComply, you’ll enjoy a collaborative, visible role, with opportunities to work with leaders at all levels. We are looking for candidates based in Seattle, WA, or Vancouver, BC, with in-office work three days a week. This position may require up to two weeks of travel per quarter for customer and market research, team events, and industry conferences.Key Responsibilities Engage with the Product team from at all stages from product development to driving adoption of mature products, partnering on shaping roadmaps, monitoring performance, and providing recommendations on product and GTM strategy.Conduct research to understand industry trends, competitive landscape, customer needs, and product opportunities, and develop insights that inform product strategy and marketing campaigns.Shape the positioning and messaging that resonates with target buyers, with a sound understanding of competitive positioning.Develop deep knowledge of customers and disseminate through the organization, include customer segments, buyer persona, gather and analyze customer feedback, explore new use cases and influence product growth.Create compelling sales enablement materials and collateral focused on the value our products add to our customers.Collaborate with the enablement team to develop and deliver training and resources for sales and marketing teams, enhancing their ability to sell and promote our products effectively.Develop a variety of content types including whitepapers, blog posts, case studies, and video scripts that support marketing and sales objective.Provide marketing strategic expertise. Ensure content is informative, engaging, and tailored to target audiences across different stages of the buyer’s journey.Work closely with product management, sales, customer service, and other departments to ensure a cohesive and effective market strategy.Develop and help monitor metrics to track outcomes and effectiveness of marketing our products.Who You Are 2 years of experience in an enterprise SaaS company.5-6 years of product marketing experience in B2B tech.Proven ability to perform market research and use insights to drive decision-making.Strong written and verbal communication skills, with a talent for clear and effective messaging.Experience in launching products and owning product positioning and messaging.Bonus Points 2 years of experience working in one or more of the following : iGaming, Financial Services, Compliance, Cybersecurity or Anti-Fraud related industries.Previous experience working with distributed international teams.Bachelor’s degree in Marketing, Business Administration, or a related field is preferred or MBA.Salary Range Our compensation reflects the cost of labor across several Global markets. The salary for this position ranges from $96,000 / year up to $132,000 / year. Pay is based on several factors evaluated throughout the interview, including market location, job-related knowledge, skills, and experience. At GeoComply, our salary bands are crafted with purpose. They testify to the diverse range of skills and experiences that fuel our success.In addition to our competitive salary package, we also offer the following personal and professional development benefits : Performance-based bonusEquity plansPaid vacation and sick daysExtended health benefitsSports and Physical Wellness budget (30% of L&D Allowance)Charitable and DEI initiativesTeam-building eventsApply Now!Interested in joining our team? Send us your resume and a cover letter. We can’t wait to meet you!Commitment to Diversity and Equity.If you don't tick every box in this job description, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who value inclusion, collaboration, adaptability, courage, and integrity rather than ticking boxes, so if this resonates with you, please apply.#J-18808-Ljbffr
Salary : $96,000 - $132,000
