Inside Sales Account-Based Marketing (ABM) Lead

Company Overview

GEP is a diverse, creative team of people passionate about procurement. We invest ourselves entirely in our client’s success, creating strong collaborative relationships that deliver extraordinary value year after year. Our clients include market global leaders with far-flung international operations, Fortune 500 and Global 2000 enterprises, leading government and public institutions. 

We deliver practical, effective services and software that enable procurement leaders to maximise their impact on business operations, strategy and financial performance. That’s just some of the things that we do in our quest to build a beautiful company, enjoy the journey and make a difference. GEP is a place where individuality is prized, and talent respected. We’re focused on what is real and effective. GEP is where good ideas and great people are recognized, results matter, and ability and hard work drive achievements. We’re a learning organization, actively looking for people to help shape, grow and continually improve us.

Are you one of us?

GEP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, protected veteran status, disability status, or any other characteristics protected by federal, state or local law. We are committed to hiring and valuing a global diverse work team.  GEP is proud to be an EEO/AA employer M/F/D/V.

For more information please visit us on GEP.com or check us out on LinkedIn.com.

What you will do

We are looking for an Inside Sales Account-Based Marketing (ABM) Lead to join our Business Development team. This entry-level position is ideal for recent college graduates eager to launch their career in sales and marketing. You will focus on driving sales leads through targeted campaigns, strategic outreach, and collaboration with senior leadership. Based in our Clark, NJ office, this role provides an exciting opportunity to work closely with a dynamic team in a supportive and fast-paced environment.

• Develop and execute ABM campaigns to generate qualified leads, combining email outreach, phone calls, and creative marketing strategies.
• Research target accounts and industries, including reviewing financial statements and understanding key pain points, to craft tailored messaging.
• Collaborate with senior leaders to design outreach strategies for specific verticals and client segments.
• Build and manage a pipeline of potential prospects, nurturing relationships through consistent communication and engagement.
• Create engaging sales content, including emails, collateral, and presentations, to support lead generation efforts.
• Track and analyze campaign performance, using insights to optimize future efforts.

Career Progression (12-18 months):

After excelling in the role of Inside Sales ABM Lead for 12-18 months, potential career advancements within the Business Development team may include:

• Senior Inside Sales ABM Lead: Lead larger-scale inside sales initiatives, manage a team of junior sales specialists, and take on higher-level strategic responsibilities within the ABM function.
• Business Development Specialist: Transition into a more specialized role within the Business Development team, focusing on in-depth prospecting, lead conversion, and account management.
• Account Executive: Progress into a direct sales role to manage and grow key accounts, focusing on closing deals and expanding business opportunities.

Key Performance Indicators (KPIs):

Success in the Inside Sales ABM Lead role will be evaluated based on the following key performance indicators:

• Quantity and quality of outbound emails and calls leading to successful sales leads generated
• Effectiveness of email and content creation in driving engagement and interest from prospects
• Conversion rate of leads expressing interest in GEP's services due to the ABM team's inside sales efforts

What you should bring

• Confidence and Communication Skills: A willingness to make phone calls, present ideas, and engage directly with senior stakeholders and clients.
• Analytical Mindset: Ability to conduct thorough research on industries and accounts, including reading financial statements (e.g., 10-Ks) and identifying opportunities.
• Creativity: An innovative approach to crafting campaigns that resonate with diverse audiences across multiple platforms.
• Resilience and Ambition: A self-starter attitude with the drive to excel in a fast-paced, evolving environment.
• Technical Skills: Familiarity with CRM tools (e.g., Salesforce) and marketing automation platforms is a plus.
• Team-Oriented: Ability to collaborate effectively with peers and report directly to senior leaders in the Business Development team.
• Education: A bachelor’s degree in marketing, business, communications, or a related field.