Marketing SVP Driving Growth and Brand Success

Job Overview

As the Senior Vice President (SVP) of Marketing, you will be instrumental in defining the strategic direction of our organization. Reporting directly to the CEO, you will hold the pivotal responsibility of enhancing our revenue streams, brand identity, and market engagement. This leadership role presents an exhilarating opportunity to significantly influence our business trajectory by nurturing growth, fortifying our brand, and driving sustained success. You will engage collaboratively with cross-functional teams, including Sales, Product, and Customer Success, to uphold our market leadership and leverage the momentum we have established.

Key Responsibilities

• Formulate and execute a comprehensive, data-informed marketing strategy that aligns with our business objectives and stimulates growth in brand visibility, demand generation, and customer engagement.
• Continuously monitor and assess key performance indicators (KPIs) to ensure marketing initiatives remain on course, adjusting strategies based on insights derived from data.
• Assume full accountability for marketing operations, encompassing systems, processes, and workflows to guarantee operational excellence.
• Act as the steward of our brand, ensuring consistent and authentic representation across all platforms.
• Spearhead end-to-end demand generation strategies that transition prospects into loyal customers.
• Collaborate closely with the sales team to maintain alignment on pipeline targets and bolster revenue growth.
• Oversee market research and competitive analysis to identify opportunities for successful market penetration.
• Organize and lead the execution of annual customer conferences and other significant events.
• Foster robust relationships with industry analysts to strengthen our credibility and market recognition.
  
  

Required Skills

• Proficiency in marketing platforms such as HubSpot, Salesforce, and Google Analytics.
• Strong financial acumen for budget management and ROI evaluation.
• Capacity to inspire and lead teams while nurturing a collaborative culture.
• In-depth understanding of growth marketing, demand generation, and business development.
  
  

Qualifications

• A Bachelor’s degree in Marketing, Business, or a related discipline (MBA preferred).
• Over 15 years of marketing experience, showcasing a proven record of leadership within SaaS environments.
• Extensive experience in guiding brand, demand generation, and product marketing teams, particularly in scaling marketing operations within Series B or growth-stage companies.
  
  

Career Growth Opportunities

This role offers a unique pathway for professional development, where you will have the opportunity to mentor and support the growth of your team members while leading initiatives that directly contribute to our business expansion.

Company Culture And Values

Our organizational culture is rooted in collaboration, innovation, and continuous improvement. You will lead a high-performing team and have the opportunity to inspire and cultivate team members in a supportive environment.

Compensation And Benefits

• Competitive base salary ranging from \(250K to \)275K, along with variable compensation.
• Generous equity compensation plan.
• Comprehensive health benefits, including medical, dental, and vision coverage for employees and their dependents.
• 401K plan with a 4% company match.
• Unlimited paid time off (PTO).
• $500 home office stipend and additional wellness benefits.
• Parental leave plus complimentary diapers for one year.
• Annual company events and quarterly team gatherings.
• Pet insurance discounts.
  
  

This position is a remote opportunity with some travel expected. We welcome candidates based within the United States.

Employment Type: Full-Time