What are the responsibilities and job description for the Marketing Vice President for B2B and B2C Strategy position at Get It - Executive?
Job Overview
We are in search of a forward-thinking and accomplished marketing leader to join our expanding organization as the Vice President of Marketing. In this pivotal role, you will be instrumental in defining and executing our marketing strategy across both B2B and B2C segments. You will lead a dynamic team responsible for diverse marketing functions, including content creation, community engagement, SEO, paid advertising, and brand development. Your vision for growth will be essential in propelling our journey from a prominent U.S. family-based immigration brand to a globally acknowledged leader in the migration sector. As a crucial member of our executive team, you will report directly to the CEO and collaborate with various departments to achieve business objectives and enhance customer experiences.
Key Responsibilities
This position offers a remarkable opportunity for professional development within an industry that profoundly impacts lives. Our organization is committed to nurturing talent and cultivating career advancement, enabling you to thrive and expand your professional network.
Company Culture And Values
We foster a culture that embraces innovation and encourages bold thinking. We appreciate individuals who challenge norms and take ownership of their initiatives. Our ethos prioritizes outcomes over outputs, believing in the power of effective solutions to address intricate challenges. Join us to be part of a meaningful mission where your contributions are valued and your insights matter.
Employment Type: Full-Time
We are in search of a forward-thinking and accomplished marketing leader to join our expanding organization as the Vice President of Marketing. In this pivotal role, you will be instrumental in defining and executing our marketing strategy across both B2B and B2C segments. You will lead a dynamic team responsible for diverse marketing functions, including content creation, community engagement, SEO, paid advertising, and brand development. Your vision for growth will be essential in propelling our journey from a prominent U.S. family-based immigration brand to a globally acknowledged leader in the migration sector. As a crucial member of our executive team, you will report directly to the CEO and collaborate with various departments to achieve business objectives and enhance customer experiences.
Key Responsibilities
- Establish and implement a holistic marketing strategy aimed at achieving sustained growth across B2B and B2C channels.
- Spearhead product marketing and positioning across various market segments, service tiers, and geographical locations.
- Develop and execute marketing initiatives that foster customer engagement and stimulate organic growth.
- Direct the demand generation and sales enablement efforts to attract new clientele and bolster brand recognition in the B2B sector.
- Cultivate and elevate a high-performing marketing team by recruiting top talent, promoting a culture of innovation, and creating a structure that supports long-term achievements.
- Utilize data-driven insights to track market trends, customer behaviors, and campaign performance to refine marketing strategies for continuous improvement.
- Collaborate effectively with Sales, Customer Success, Product, and Engineering teams to ensure cohesive efforts and deliver exceptional customer journeys.
- Champion brand positioning, messaging, and identity across all marketing platforms, while enhancing our presence in traditional media and online communities.
- Extensive experience in formulating and executing B2B and B2C marketing strategies.
- Proven leadership capabilities and a track record of team development.
- Expertise in demand generation and accelerating sales performance.
- Proficient in data analytics to inform strategic marketing decisions.
- Ability to innovate and adapt using advanced marketing tools and technologies.
- Exceptional communication and storytelling acumen.
- A minimum of 10 years of experience in senior marketing roles, demonstrating progressive growth.
- Comprehensive experience in launching products and scaling market presence.
- Proven success in driving substantial revenue growth in previous positions.
- Strong analytical abilities with a focus on data-driven decision-making.
This position offers a remarkable opportunity for professional development within an industry that profoundly impacts lives. Our organization is committed to nurturing talent and cultivating career advancement, enabling you to thrive and expand your professional network.
Company Culture And Values
We foster a culture that embraces innovation and encourages bold thinking. We appreciate individuals who challenge norms and take ownership of their initiatives. Our ethos prioritizes outcomes over outputs, believing in the power of effective solutions to address intricate challenges. Join us to be part of a meaningful mission where your contributions are valued and your insights matter.
Employment Type: Full-Time
