Marketing Vice President - Remote | WFH

Job Overview

We are seeking a dynamic and strategic Vice President of Marketing to spearhead our marketing initiatives and drive brand growth in a remote work environment. This senior leadership role demands a blend of innovative thinking and analytical expertise to enhance brand equity, increase market share, and cultivate enduring customer loyalty. You will partner with diverse teams across the organization, mentor a skilled marketing team, and ensure the brand resonates with its target audience.

Key Responsibilities

• Formulate and execute a holistic marketing strategy that aligns with the organization’s objectives.
• Establish the brand as a leading voice in the industry by crafting compelling narratives and launching cutting-edge campaigns.
• Identify and evaluate new opportunities, including product launches, market expansions, and strategic partnerships.
• Provide regular performance reports that assess marketing programs with a focus on return on investment and growth metrics.
  
  

Required Skills

• Extensive knowledge of the cannabis sector, including industry regulations and consumer trends.
• Exceptional creative direction and campaign management capabilities.
• Proficient in data analytics to enhance campaign performance and optimize marketing strategies.
• Strong leadership and communication abilities, fostering a collaborative environment.
  
  

Qualifications

• A minimum of 10 years of experience in senior marketing leadership roles, preferably within the lifestyle, consumer packaged goods (CPG), or cannabis sectors.
• At least 5 years in a Vice President of Marketing capacity.
• Demonstrated success in brand development, campaign execution, and market growth.
• Proven experience in managing large teams and overseeing substantial budgets across various channels.
  
  

Career Growth Opportunities

This role presents significant opportunities for professional advancement within a forward-thinking company that prioritizes strategic leadership and innovation.

Company Culture and Values

We are dedicated to fostering an inclusive and diverse workplace that encourages creativity and collaboration. Our team thrives on innovation and is committed to impactful storytelling and meaningful engagement with our audience.

Employment Type: Full-Time