What are the responsibilities and job description for the Remote Vice President of Marketing | WFH position at Get It - Finance?
Remote Vice President of Marketing | WFH Job OverviewWe are in search of a seasoned and proactive Vice President of Marketing to direct our comprehensive global marketing strategy, enhance brand positioning, and spearhead demand generation efforts. This role offers a unique opportunity to influence significant growth and raise awareness for a pioneering company in the identity and access management (IAM) solutions sector. As the VP of Marketing, you will guide a team of skilled marketing professionals, working collaboratively with various cross-functional teams to develop strategies that align with our overarching business objectives and broaden our market footprint.Key Responsibilities Formulate and execute a holistic marketing strategy that reinforces business growth targets and distinguishes the company in the IAM and cybersecurity landscape.Lead market research initiatives to pinpoint customer requirements, assess the competitive environment, and identify emerging trends within the industry.Cultivate and elevate the company’s brand as a reputable and innovative provider of managed identity solutions.Oversee multi-channel demand generation efforts to boost lead acquisition, nurture prospects, and enhance customer conversion rates.Collaborate with the solutions and innovation teams to craft impactful messaging, positioning, and value propositions for both new and existing offerings.Liaise with sales leadership to equip the sales team with essential tools, resources, and training to enhance customer engagement.Develop and implement customer engagement initiatives aimed at retention, including success stories, testimonials, and advisory programs.Design and establish analytics to assess and optimize marketing campaign effectiveness, ROI, and overall impact on growth objectives.Manage the marketing budget, ensuring judicious allocation of resources across various campaigns and initiatives.Build, mentor, and inspire a high-achieving marketing team committed to professional growth and development.Required Skills Extensive experience in B2B technology marketing, particularly in cybersecurity, SaaS, or managed identity solutions.Expertise in digital marketing, content strategy, SEO / SEM, account-based marketing (ABM), and data analytics.Strong understanding of the IAM and cybersecurity sectors.Familiarity with marketing technologies including HubSpot, Salesforce, and ABM platforms.Exceptional communication abilities, with a talent for simplifying complex concepts into clear and compelling narratives.Demonstrated leadership experience in cultivating and managing high-performing teams.A strategic thinker with a proactive mindset, thriving in dynamic environments.Proven ability to manage budgets effectively and deliver results in a timely manner.Qualifications Bachelor’s degree in marketing, business, or a related discipline; an MBA or advanced degree is preferred.Minimum of 10 years of marketing experience with demonstrated success in leading effective marketing strategies that drive brand awareness and revenue growth.Career Growth Opportunities We are committed to fostering an environment that promotes professional development and career advancement. As part of our team, you will have access to resources and opportunities designed to help you unlock your full potential and shape your future within the organization.Company Culture And Values We take pride in cultivating a positive and collaborative work environment where integrity, leadership, and professional growth are paramount. Diversity and inclusion are core to our ethos, and we strive to create a workplace where all employees feel valued and empowered.Employment Type : Full-TimeSeniority level : ExecutiveJob function : Marketing and SalesIndustries : Business Consulting and Services#J-18808-Ljbffr
