What are the responsibilities and job description for the Remote Vice President of Marketing | WFH position at Get It - Marketing?
Vice President of Marketing - Remote | WFH
If the following job requirements and experience match your skills, please ensure you apply promptly.
About Us
We are a premier Managed Identity Solutions Provider, recognized by leading brands for our innovative digital identity strategies. Our mission is to assist organizations in navigating the intricacies of identity management by offering secure, agile, and future-ready solutions. From strategic planning to continual optimization, we deliver customized solutions that address critical security and compliance requirements, particularly within sectors such as finance and healthcare.
By collaborating with top-tier technology partners, including Okta and AWS, we guarantee optimal outcomes for our clients. Our core values—Leadership Integrity, Professional Development, and Unlocking Potential—cultivate a culture of growth and empowerment among our team members.
Join us in pioneering the future of cybersecurity and identity management.
Position Overview
As the Vice President of Marketing, you will be at the forefront of our global marketing strategy, guiding brand positioning and demand generation initiatives. This crucial role will be instrumental in establishing our organization as a recognized authority in identity and access management (IAM) solutions. You will work closely with various teams to foster awareness, engagement, and revenue growth while leading a high-achieving marketing team.
Reporting directly to the CEO, you will craft and implement marketing strategies that align with our business objectives. Your responsibilities will encompass corporate marketing, demand generation, solutions and channel marketing, customer engagement, content marketing, and thought leadership. A proactive, energetic approach is necessary to ensure speed to market.
This role is remote, with an anticipated 30% travel requirement globally.
Key Responsibilities
- Develop and implement a comprehensive marketing strategy that supports growth objectives and establishes market differentiation.
- Conduct market research to identify customer needs, competitive dynamics, and emerging trends in IAM and cybersecurity.
- Shape and enhance brand positioning as a trusted provider of managed identity solutions.
- Drive brand awareness through public relations, thought leadership, events, and strategic partnerships.
- Oversee multi-channel strategies to acquire leads, nurture prospects, and improve conversion rates.
- Lead the execution of digital marketing, SEO / SEM, content marketing, and account-based marketing campaigns.
- Collaborate with teams to create compelling messaging and go-to-market strategies for product launches.
- Equip sales teams with the necessary tools, resources, and training to enhance customer engagement.
- Develop impactful marketing assets such as case studies and white papers.
- Construct and execute channel marketing strategies to bolster partner ecosystems.
- Lead customer engagement initiatives, including advocacy and advisory programs, while collaborating with customer success teams to enhance experiences and gather insights.
- Design robust analytics to measure and optimize marketing performance and return on investment.
- Build, mentor, and inspire a high-performing marketing team, fostering a culture of collaboration, creativity, and accountability.
Qualifications
Required Skills
Company Culture and Values
We are committed to fostering a workplace where diversity, equity, and inclusion are paramount. Our initiatives include collaborations with diverse organizations and the establishment of Employee Resource Groups, complemented by inclusive benefits. Leadership engagement and mandatory diversity training exemplify our commitment to cultivating a culture where every individual can thrive.
Career Growth Opportunities
We are dedicated to the professional development of our team members, encouraging growth through mentorship and leadership involvement. Join us to unlock your potential while contributing to a company that values innovation and empowerment.
Employment Type : Full-Time
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Remote working / work at home options are available for this role.
