What are the responsibilities and job description for the Marketing Operations Lead - Remote position at Get It - Marketing?
Job Overview
We are a leading provider of specialized software solutions designed to empower over 3,000 public sector organizations, enhancing their capabilities in budgeting, procurement, grant management, payments, and special education. Our mission is to increase efficiency and foster intelligent connections that help build thriving communities and engaged citizens.
As the Manager of Marketing Operations, you will take the helm of our dedicated marketing operations team, spearheading the optimization of our marketing technology stack to drive pipeline growth and enhance overall marketing performance. This pivotal role involves collaborating across various functions, influencing key stakeholders, and implementing scalable processes that yield impactful results across multiple product lines.
Key Responsibilities
This position offers significant opportunities for professional development, allowing you to mentor a high-performing team while shaping key marketing strategies and processes. We are committed to fostering diverse perspectives and supporting personal growth within our organization.
Company Culture and Values
Our organization prides itself on a culture of collaboration, innovation, and accountability. We are dedicated to building trust and transparency within our communities, and we actively engage in community initiatives and celebrations.
Networking and Professional Opportunities
Joining our team means becoming part of a respected professional network that values collaboration and skill development. You will have opportunities to connect with industry leaders and participate in professional growth activities.
Compensation And Benefits
Employment Type: Full-Time
We are a leading provider of specialized software solutions designed to empower over 3,000 public sector organizations, enhancing their capabilities in budgeting, procurement, grant management, payments, and special education. Our mission is to increase efficiency and foster intelligent connections that help build thriving communities and engaged citizens.
As the Manager of Marketing Operations, you will take the helm of our dedicated marketing operations team, spearheading the optimization of our marketing technology stack to drive pipeline growth and enhance overall marketing performance. This pivotal role involves collaborating across various functions, influencing key stakeholders, and implementing scalable processes that yield impactful results across multiple product lines.
Key Responsibilities
- Lead and coach a high-performing marketing operations team, promoting a culture of collaboration, innovation, and accountability.
- Strategically assess and refine tools such as Pardot, Salesforce, LeanData, Pursuit, and 6sense to maximize efficiency, scalability, and ROI.
- Develop frameworks for maintaining and optimizing prospect data, ensuring seamless automation and lead flow between marketing and sales teams.
- Act as a vital liaison between Marketing, Revenue Operations, and other stakeholders to align objectives and achieve measurable results.
- Establish and uphold rigorous data management practices, ensuring database integrity and educating teams on best practices.
- Produce comprehensive performance reports, offering actionable insights and recommendations for stakeholders.
- Stay abreast of best practices in Account-Based Marketing (ABM), lead routing, and sales qualification methodologies.
- Identify process inefficiencies within marketing operations and implement enhancements to drive operational excellence.
- Over 5 years of experience in marketing operations or related fields, with a minimum of 2 years in a leadership capacity.
- Proven competence in leading and motivating teams, building strong relationships, and managing cross-functional priorities effectively.
- A strategic mindset with a keen eye for technology and process optimization.
- Proficient in using Pardot, Salesforce, and other marketing technology tools; familiarity with HTML/CSS is advantageous.
- Strong analytical capabilities with a data-driven approach, adept at converting metrics into strategic initiatives.
- A Bachelor's degree in Marketing, Business, or a relevant field is preferred.
This position offers significant opportunities for professional development, allowing you to mentor a high-performing team while shaping key marketing strategies and processes. We are committed to fostering diverse perspectives and supporting personal growth within our organization.
Company Culture and Values
Our organization prides itself on a culture of collaboration, innovation, and accountability. We are dedicated to building trust and transparency within our communities, and we actively engage in community initiatives and celebrations.
Networking and Professional Opportunities
Joining our team means becoming part of a respected professional network that values collaboration and skill development. You will have opportunities to connect with industry leaders and participate in professional growth activities.
Compensation And Benefits
- Competitive pay reflecting experience and qualifications.
- Wellness days: Enjoy two additional days off during the summer for extended weekends.
- Community engagement: Participate in volunteer initiatives and skill-sharing activities.
- Flexible work arrangements: We support a hybrid work environment tailored to your lifestyle needs.
- Comprehensive health and dental benefits.
- A vibrant company culture with events organized by our culture committee to celebrate special occasions.
Employment Type: Full-Time
