Remote Email Marketing Specialist | WFH

Job Overview

We are seeking an innovative and results-oriented Email Marketing Specialist to join our dynamic team in a fully remote capacity. This role is essential for driving engagement and building robust customer relationships through the development and execution of strategic email marketing campaigns.

Key Responsibilities

• Lead the creation, implementation, and management of diverse email marketing campaigns, encompassing promotional, transactional, and lifecycle communications.
• Employ advanced segmentation techniques to deliver tailor-made content, ensuring optimal audience engagement.
• Execute A/B testing on key elements such as subject lines and calls-to-action (CTAs) to refine performance metrics.
• Collaborate with content and design teams to produce persuasive copy and visually appealing templates that align with brand standards.
• Design and maintain automated email workflows, including key series such as welcome and re-engagement campaigns.
• Analyze key performance indicators (KPIs) such as open rates and conversion rates, providing insights for ongoing optimization.
• Work in synergy with marketing, merchandising, and creative teams to synchronize email initiatives with product launches and promotional efforts.
• Uphold adherence to email marketing regulations and best practices to ensure compliance and enhance deliverability.
• Contribute to ancillary marketing projects as required.
  
  

Required Skills

• Bachelor’s degree in marketing, communications, or a related discipline, or equivalent experience.
• A minimum of 3 years of experience in email marketing, preferably within the e-commerce sector.
• Proficient with email marketing platforms and automation tools; familiarity with DotDigital is an advantage.
• Strong grasp of email marketing strategies, particularly in the areas of segmentation and personalization.
• Capability to evaluate campaign performance and convert data into actionable insights; experience with GA4 is a plus.
• Exceptional writing skills for crafting email content, including subject lines and preheaders.
• Acute attention to detail ensuring accuracy in all campaign executions.
• Knowledge of project management applications (Jira, Confluence, Slack) is preferred.
• Basic understanding of HTML/CSS for email design is advantageous.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  
  

Career Growth Opportunities

We are dedicated to fostering an environment that encourages continuous professional development. This role presents a unique opportunity to expand your expertise and advance your career within a supportive and collaborative setting.

Company Culture And Values

Our organization thrives on diversity and inclusivity, striving to create a work environment where every employee can flourish. We champion innovation and teamwork, believing that collaboration is key to our success.

Compensation And Benefits

• Competitive salary and comprehensive benefits package.
• Health insurance, paid time off, and a 401(k) plan.
• An engaging and innovative work atmosphere designed to support professional growth.
  
  

If you are passionate about email marketing and eager to contribute to a forward-thinking team, we invite you to apply and join us in making a significant impact!

Employment Type: Full-Time