Remote Marketing Director - Health-Tech Startup

Job Overview

We are a forward-thinking startup committed to revolutionizing access to health and wellness solutions. Our vision is to empower individuals on their wellness journeys by providing a diverse array of health products through an intuitive digital platform. By utilizing telehealth services and a direct-to-consumer model, we aim to make personalized treatments both affordable and accessible. Our platform seamlessly connects customers with licensed professionals for online consultations and prescription fulfillment, merging advanced technology with customer-focused care to enhance the healthcare experience.

Key Responsibilities

• Formulate and implement a comprehensive marketing strategy targeting customer acquisition, retention, and return on investment across digital platforms such as Google, Facebook, and Bing.
• Design and execute extensive email and SMS marketing campaigns.
• Perform market research and competitive analysis to identify growth opportunities and create differentiation strategies.
• Lead initiatives to significantly expand our customer base through effective growth marketing tactics.
• Develop and execute product marketing strategies that effectively promote our digital health services.
• Utilize data-driven insights to inform marketing strategies and measure the impact of initiatives.
• Manage relationships with digital agencies to ensure productive collaboration and delivery of high-quality creative assets.
• Establish and oversee affiliate partnerships that enhance reach and drive customer acquisition.
• Monitor agency and affiliate performance, optimizing collaborations to improve ROI.
• Collaborate with digital agencies to create high-performing, compliant digital advertisements that align with brand standards.
• Develop and manage creative assets for paid media and content focused on conversion.
• Analyze campaign performance using analytics, making data-driven modifications as necessary.
• Conduct A/B testing to extract insights and enhance outcomes.
• Define and track key performance indicators to assess the effectiveness of marketing initiatives.
• Oversee the marketing budget, ensuring alignment of expenditures with performance objectives and ROI goals.
• Collaborate with product, operations, and customer experience teams to synchronize marketing efforts with overall brand and user experience.
• Cultivate a collaborative and innovative environment within the marketing team and across departments.
• Ensure compliance of all marketing activities with healthcare regulations regarding prescription medications.
  
  

Required Skills

• Minimum of 7 years of experience in marketing, including a minimum of 3 years in a leadership role.
• Proven track record of success in growth marketing and customer acquisition, particularly in direct-to-consumer campaigns.
• Demonstrated ability to contribute to revenue growth of $20-30 million through effective marketing strategies.
• Strong analytical abilities with experience utilizing marketing analytics tools.
• Expertise in paid search, social media advertising, and performance marketing.
• Experience in developing and managing creative pipelines for digital advertisements.
• Established experience in managing vendor relationships and collaborating with external partners.
• Proven capability to manage a marketing budget of at least $250,000 per month.
• Demonstrated success in a remote work setting.
• Previous experience in the health-tech, telemedicine, or related fields is a plus.
• Familiarity with telemedicine regulations is an added advantage.
• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
  
  

Career Growth Opportunities

This role presents an exceptional opportunity for professional growth and development, allowing you to cultivate a world-class marketing program in a dynamic health-tech startup.

Company Culture and Values

We foster a culture of collaboration and innovation within our marketing team and across the organization, providing a supportive environment where creativity and initiative are encouraged and rewarded.

Compensation And Benefits

• Competitive salary and performance-driven bonuses.
• Comprehensive health, dental, and vision insurance coverage.
• Flexible work schedule with remote working options.
• Inclusive and collaborative work environment that values diversity.
  
  

Employment Type: Full-Time