Remote Social Media Paid Strategist (US)

Job Overview

We are in search of a Paid Social Strategist to join our innovative consultancy, focusing on social media advertising, particularly within the LinkedIn platform for B2B clients. If you have a passion for developing effective strategies that empower businesses to succeed through targeted advertising, we encourage you to apply.

Key Responsibilities

• Manage and oversee a diverse portfolio of LinkedIn accounts, ensuring optimal performance and achieving significant results.
• Act as a primary point of contact for clients, delivering regular communications, insights, and strategic guidance.
• Collaborate closely with operational partners and vendors to facilitate seamless workflows and continuous enhancement of service delivery.
• Design and execute tailored LinkedIn strategies for clients on a quarterly basis, aligning with their unique goals and objectives.
• Develop, manage, and optimize paid media budgets for LinkedIn campaigns to achieve maximum return on investment.
• Comprehend each client's distinctive value proposition and ensure that strategies resonate with their brand messaging.
• Maintain precise lead routing and CRM updates to accurately monitor and evaluate campaign success.
• Utilize programmatic advertising techniques to achieve optimal impact for clients.
• Foster strong client relationships to identify opportunities for cross-selling and upselling additional services.
• Craft compelling ad copy and develop strategic audience targeting to enhance ad performance on LinkedIn.
  
  

Required Skills

• A minimum of 2 years of experience within a results-oriented digital marketing agency, emphasizing B2B social media advertising (LinkedIn expertise preferred).
• Profound understanding of LinkedIn Ads, inclusive of various ad formats such as conversation ads, document ads, and CTV.
• Proficiency in analytical tools such as Google Analytics, GA4, and Excel for evaluating campaign performance and making informed decisions.
• Strong grasp of paid media strategies, including keyword research, bid management, and campaign optimization.
• Proven track record of success in managing mid-market or enterprise accounts, delivering measurable outcomes and nurturing long-term client relationships.
• A natural problem solver with a competitive spirit and eagerness to enhance performance.
• Excellent communication skills, capable of clearly articulating strategies and narrating compelling stories through data.
• Highly organized, proficient in managing multiple projects concurrently with a focus on prioritization and productivity.
  
  

Qualifications

• Bachelor's degree in Marketing, Communications, or a related discipline is preferred.
  
  

Career Growth Opportunities

As a member of our growing consultancy, you will have access to excellent prospects for professional development and career advancement, contributing to the evolution of social media advertising.

Company Culture And Values

We are dedicated to fostering an inclusive and diverse workspace that encourages collaboration and innovation, allowing team members to flourish within a remote-first work environment.

Compensation And Benefits

• Comprehensive medical, dental, vision, disability, and life insurance coverage for you and your family.
• Access to mental health resources, physical therapy, fertility support, and fitness benefits.
• Unlimited paid time off (with a minimum of 2 weeks), company-recognized holidays, a day off for your birthday, and paid parental leave.
• Traditional and Roth 401(k) plans with a competitive company match.
• Annual bonuses based on tenure, with an increasing scale over time.
  
  

Employment Type: Full-Time