Social Media Specialist - Paid - Remote | Hybrid

Paid Social Media Specialist - Hybrid - Remote | WFH

Job Overview

Join our innovative and results-driven team as a Paid Social Media Specialist. In this pivotal role, you will harness your passion for digital marketing and social media advertising to design, implement, and enhance paid social campaigns across leading platforms. Your efforts will contribute significantly to our clients’ successes in both the direct-to-consumer and business-to-business segments.

Key Responsibilities

• Strategically plan and execute paid social media campaigns on platforms including Meta (Facebook & Instagram), LinkedIn, Pinterest, TikTok, and Snapchat.
• Oversee budget management, including pacing and monthly spend reconciliation for assigned accounts.
• Generate creative insights and develop optimization strategies, incorporating A/B testing of copy, headlines, CTAs, and ad formats.
• Purchase and optimize media within Business Manager across various social media networks.
• Analyze and report on the performance of paid media initiatives, leveraging data to formulate strategic recommendations.
• Remain informed about industry trends and platform updates, translating insights into actionable testing and learning opportunities.
  
  

Required Skills

• 2-4 years of hands-on experience in managing paid social media campaigns, specifically utilizing Facebook Business Manager.
• Strong communication skills, with a proven ability to meet client expectations and deadlines.
• Proficiency in storytelling through data-driven insights and analytical skills to interpret raw data and create actionable strategies.
• Exceptional writing, grammar, and communication skills.
• A detail-oriented problem-solver with a commitment to delivering flawless execution.
• Capacity to manage multiple projects effectively while prioritizing tasks.
• A deep-seated passion for advertising and a proactive interest in monitoring industry trends.
• A collaborative team player, eager to learn and adapt.
  
  

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Familiarity with Google Analytics functionality and reporting is advantageous.
• Previous experience in an agency environment is preferred but not mandatory.
• Willingness to work occasional evenings and weekends, if necessary.
  
  

Career Growth Opportunities

We are committed to nurturing professional development through mentorship and direct access to leadership, fostering an environment where you can enhance your skills and advance your career.

Company Culture And Values

At our company, we prioritize creating a supportive and transparent work environment. We celebrate diversity and welcome fresh perspectives, encouraging bold ideas that drive innovation.

Compensation And Benefits

• Competitive salary commensurate with experience.
• Comprehensive benefits package including company-assisted medical insurance, life insurance, optional vision and dental coverage, and short-term/long-term disability.
• 401(k) plan with employer matching to secure your financial future.
• Opportunities to participate in exciting company events and industry conferences, fostering inspiration and connectivity.
  
  

Networking and Professional Opportunities

Joining our team offers an excellent chance to build your professional network and collaborate with industry leaders, enhancing both your skills and career trajectory.

We Encourage All Applicants

Your unique experiences and perspectives are valuable to us. If this role resonates with you, we encourage you to apply, even if you may not meet every requirement.

Employment Type: Full-Time