What are the responsibilities and job description for the Social Media Specialist position at Gleim?
As a highly motivated and creative Social Media Specialist at Gleim, you will play a pivotal role in designing and implementing social media strategies that enhance brand awareness, support marketing, and boost sales efforts. You will develop and manage high-quality, engaging content across various social platforms, working closely with the marketing team and stakeholders across the company to maintain a consistent brand voice.
Responsibilities:
- Social Media Campaigns: Design and execute advertising campaigns to promote products and events. Set clear objectives and keep in line with established, brand, voice, and tone.
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Communicate the Gleim brand in a positive, authentic way that will attract target market.
- Keep up-to-date with the latest social media trends and best practices to ensure strategies remain relevant.
- Generate inbound traffic and turn followers into customers through content development and strategy. Propose ideas for lead generating and demand generating content.
- Work closely with the digital marketing strategist to set engagement and conversion strategy.
- Track Performances: Use tools like Facebook Insights, Google Analytics, and other native social media analytics tools to monitor the efficacy of social media campaigns and strategies.
- Report Insights: Regularly report on social media engagement (likes, shares, comments), growth of follower base, and other key performance indicators (KPIs). Use these insights to refine strategies.
- Work closely with other team members and different departments, including but not limited to sales, and customer service, to ensure that the social media strategy supports overall business goals.
Requirements:
- Applicable 4 year degree in Social Media Marketing, Digital Media, Marketing, Public Relations, or a related field, or equivalent practical experience
- 2 years experience in a social media role or similar
- Knowledgeable about social media best practices
- Understanding of social media KPIs
- Must be able to work full time on-site in Gainesville, Florida
Preferred Qualifications:
- Previous experience with or familiarity in education, aviation, exam prep, and/or accounting spaces
- Experience acting as a subject matter expert
- Experience with video
Benefits
- Medical, dental, vision, life, and disability insurance
- Flexible schedules & great work/life balance
- Paid time off (PTO), holiday pay, and overtime pay
- Retirement/profit sharing
- Tuition reimbursement
Our Culture
We are a family-run company in Gainesville, Florida, and have been in business for over 47 years. If you choose to work here, you get to be part of something great! We help millions of people across the world advance their accounting and finance careers by preparing them to take professional certification exams. More certified accountants and auditors means a healthier, more trustworthy finance sector.
We price our industry-leading review courses affordably and offer scholarships to many great partner organizations, such as the National Association of Black Accountants (NABA), to enrich the profession and encourage and assist minority involvement and inclusion.
We strive to create a team-spirited, creative, exciting and friendly work environment that inspires self growth. Our dress is casual. We have company events throughout the year
We hope you’ll join us!
Additional Info
Gleim is an equal opportunity employer and is committed to providing a respectful and caring work environment that is inclusive to a diverse work force for all races, ethnicities, genders, backgrounds, experiences and perspectives. Successful candidates will demonstrate and support the same commitment as well.
References requested. Background checks and a drug test will be conducted upon your acceptance of an offer of employment. Gleim is a drug-and smoke- free workplace. We are an Equal Opportunity Employer.
