What are the responsibilities and job description for the Marketing Director position at Gold Signature Solutions?
We are a global construction technology leader, known for creating the BIMsmith and Swatchbox platforms. We have solutions that help architects, designers, and manufacturers collaborate more effectively, driving efficiency in building projects worldwide. As we continue to expand, We are looking for a visionary& Marketing Director& to lead our marketing efforts and shape the future of their global brands.&
Role Overview:&
Are you a marketing expert with a passion for technology and innovation? We are seeking a highly experienced& Marketing Director& with 7 years of experience to develop and execute strategic marketing initiatives that will drive brand awareness, customer acquisition, and revenue growth. You will build and lead a team, working closely with cross-functional departments to align marketing strategies with business goals and vision.&
Key Responsibilities:&
- Strategic Leadership:& Define and execute comprehensive marketing strategies for multiple brands, driving global brand recognition and growth.&
- Brand Development:& Elevate and position multiple brands as market leaders in the construction tech industry, through targeted campaigns and messaging.&
- Demand Generation: Lead efforts to create demand for our products through business development marketing campaigns, account-based marketing (ABM), partnership development, and innovative digital marketing tactics.&
- Team Leadership:& Build and mentor a high-performing marketing team, setting clear goals, ensuring accountability, and fostering a collaborative culture. Delegate where appropriate while also modeling to others how to step in and be a “do-er” to get the job done.&
- Market Analysis:& Analyze market trends, consumer insights, and competitor activities to drive continuous optimization of marketing strategies.&
- Collaboration:& Work closely with product teams, sales, and leadership to ensure marketing efforts align with business objectives and customer needs.&
Qualifications:&
- 7 years of experience in digital marketing roles, with at least 3 years in a leadership position&
- Proven experience in driving revenue growth through digital marketing, brand positioning, and demand generation&
- Strong understanding of digital marketing channels, SEO, SEM, content marketing, social media, and analytics&
- Exceptional leadership, communication, and interpersonal skills&
- Experience managing marketing teams and collaborating across departments&
- Bachelor’s degree in Marketing, Business, or a related field; MBA a plus&
Preferred Skills:&
- Experience in the architecture, interior design, engineering, or construction industry&
- Advanced graphic design and creative skills (especially Adobe Creative Suite)&
- Experience with international marketing and global brand strategies&
