What are the responsibilities and job description for the Field Marketing Manager position at GoTo?
GoTo Field Marketing Manager Honolulu, Hawaii Apply Now
US - This is a remote-centric position. GoTo is open to hiring within the United States.
Read all the information about this opportunity carefully, then use the application button below to send your CV and application.
Marketing at GoTo
GoTo is actively searching for a Field Marketing Manager to join our organization. In this role, you will be responsible for leading Field Marketing activities in North America, with a particular focus on virtual events, in-person events, and account-based marketing tactics to support our Sales team. You will also play a central role in enabling our Sales team to follow up on Marketing-Qualified Leads (MQLs) and in creating a feedback loop between Sales and Marketing. In this role, your ultimate goal will be driving marketing-generated pipeline and revenue for our portfolio of IT solutions (including LogMeIn Rescue and GoTo Resolve).
Your Day to Day
- Own the end-to-end strategy and execution for virtual and in-person events each quarter, including audience definition, run of show, logistics and staffing, event promotion, sales enablement, and reporting.
- Manage the quarterly Field Marketing budget, determining the best investment strategy to build pipeline and revenue in-quarter by forecasting the results for your investments.
- Build and nurture relationships with the North America Sales team to gain alignment on marketing plans, ensure proper lead follow-up, and launch outbound efforts to achieve targets.
- Provide regular reporting to Marketing and Sales leadership about lead generation, on-time follow up, number of touches, conversions to opportunities, and more with the goal of assessing overall performance and identifying opportunities for improvement.
- Support GoTo’s implementation of account-based marketing by partnering with Integrated Marketing and Sales to incorporate events and gifting into our 1 : Few and 1 : 1 campaigns.
What We’re Looking For
As a Field Marketing Manager, your background will look like :
At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally.
Salary range : 64,500.00 - 80,500.00 - 96,500.00 USD Annual
The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.
GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS / HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and / or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation.
J-18808-Ljbffr
Salary : $80,500 - $96,500
