What are the responsibilities and job description for the Senior Director of Strategic Marketing position at Graco, Inc.?
About Graco, Inc.
Graco, Inc. is a leading global manufacturer of fluid handling equipment and systems. We are committed to providing innovative solutions that meet the evolving needs of our customers.
Our Culture
We pride ourselves on our collaborative and inclusive culture, where every employee has the opportunity to grow and develop their skills. We believe in empowering our employees to make a difference and contribute to our organizational growth and future.
What You Will Do at Graco
- Develop and Execute Strategic Marketing Plans: Lead the development of comprehensive marketing strategies that align with the company's overall business objectives.
- Lead Cross-Functional Teams: Collaborate with cross-functional teams, including product, engineering, sales, and finance, to ensure alignment and effective execution of marketing strategies.
- Analyze Market Trends and Customer Needs: Conduct market research to identify trends, customer needs, and competitive landscapes, and provide actionable insights to inform marketing decisions.
Requirements
- Marketing Leadership Experience: Minimum 10-15 years of experience in marketing leadership roles, with at least 5-7 years in a senior leadership position.
- Strategic Marketing Expertise: Proven track record of developing and executing successful strategic marketing plans that drive business growth and customer engagement.
- Market Research and Analysis Skills: Strong skills in conducting market research and analyzing data to inform marketing decisions.
- Communication and Interpersonal Skills: Excellent communication and interpersonal skills, with the ability to influence and collaborate with senior leadership and cross-functional teams.
