Marketing Strategist (hybrid)

It’s ok if you don’t meet every requirement. At Grange Enterprise, we prioritize creating a diverse, equitable and inclusive workplace. If you're enthusiastic about this role but your previous experience only partially matches qualifications in the job description, we still encourage you to apply. We believe in fostering growth and providing opportunities for continuous learning and development of skills as you progress in your career with us.

Summary: This position is responsible for supporting the overall strategic planning process and development of go to market plans. Working with senior management to assist in identifying high-value business opportunities, building out strategic project and communication plans to address these opportunities and supports the Marketing Manager in go to market deployment strategies through to completion. This position is also responsible for working with the extended marketing and product teams, including Sales, Corporate Communications, Brand and Training to ensure execution.

What You’ll Be Doing:

• Works with the Marketing Manager in developing holistic marketing strategies for products, services, claims and retention to reach current and prospective customers through Grange and Integrity agency partners.
• Plans, coordinates, facilitates, and manages go to market strategies to completion. Leads all phases of the product marketing life cycle, including defining marketing objectives. Leads the development and execution of marketing plans and tactics to deliver against agreed upon brand, business and financial goals.
• Responsible for managing the overall project organization of go-to-market campaigns and works with the team to track progress against overall project timelines and to ensure requirements are met and project deliverable dates are on time and on budget.
• Works closely with vendor partners to identify customer, prospective customer, agent and competitive insights, which drive product and program development.
• Works with product managers to manage prioritization of tactical requests (i.e. tactics that fall outside of product launches and campaigns) needed to support the business unit objectives.
• Works closely with others in Marketing, Sales, Corp Communications, Brand, Product to test and develop programs that enable agents to generate new business leads, retain business and grow their book of business with the Enterprise.
• Responsible for the development and implementation of all program components.
• Works with Brand team to incorporate consumer digital strategies.
• Works with Marketing Operations to develop a strategic performance measurement plan, which includes identifying relevant KPI’s and goals to measure the performance of the overall marketing strategy and go to market tactics.
• Maintains strong communication and relationships with working groups to ensure on time completion and successful execution of project deliverables.
• Ensure the marketing programs are developed and executed and integrate the agent, customer and prospective customer needs to build sustainable, profitable demand for our products.

What You’ll Bring To The Company:

• 4 years of successful marketing experience.
• 1-2 years insurance industry experience a plus.
• Bachelor of Science in Business, Marketing (or related field).
• Proven ability to think strategically and creatively.
• Strong project management and people management skills.
• Must have strong business aptitude and ability to interface with cross-functional teams.
• Must have strong analytical, organizational, critical-thinking, and problem-solving skills.
• Must be efficient and effective in multi-tasking.
• Excellent written and verbal communication skills.
• Must be comfortable communicating with subject matter experts and supporting internal customers.

About Us:

Integrity Insurance Company was established in 1933. Along with partner Grange Insurance Company, the Grange Enterprise Companies have nearly $3 billion in assets and more than $1.3 billion in annual revenue, is an insurance provider founded in 1935 and based in Columbus, Ohio. Through its network of independent agents, Grange offers auto, home and business insurance protection. Grange Insurance Company and its affiliates serve policyholders in Georgia, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia and Wisconsin- the 13-state Grange Enterprise holds an A.M. Best rating of "A" (Excellent).

Grange Enterprise Companies understand that life requires flexibility. We promote geographical diversity, allowing hybrid and remote options and flexibility in work hours (role dependent). In addition to competitive traditional benefits, Grange has also created unique benefits based on employee feedback, including a cultural appreciation holiday, family formation benefits, compassionate care leave, and expanded categories of bereavement leave.

Who We Are:

We are committed to an inclusive work environment that welcomes and values diversity, equity and inclusion. We hire great talent from various backgrounds, and our associates are our biggest strength. We seek individuals that represent the diversity of our communities, including those of all abilities. A diverse workforce's collective ideas, opinions and creativity are necessary to deliver the innovative solutions and service our agency partners and customers need. Our core values: Be One Team, Deliver Excellence, Communicate Openly, Do the Right Thing, and Solve Creatively for Tomorrow.

Our Associate Resource Groups help us create a more diverse and inclusive mindset and workplace. They also offer professional and personal growth opportunities. These voluntary groups are open to all associates and have formed to celebrate similarities of ethnicity/race, nationality, generation, gender identity, and sexual orientation and include Multicultural Professional Network, Pride Partnership & Allies, Women's Group, and Young Professionals.

Our Diversity, Equity and Inclusion Council, created in 2016, is focused on professional development, networking, business value and community outreach, all of which encourage and facilitate an environment that fosters learning, innovation, and growth. Together, we use our individual experiences to learn from one another and grow as professionals and as people.

We are committed to maintaining a discrimination-free workplace in all aspects, terms and conditions of employment and welcome the unique contributions that you bring from education, opinions, culture, beliefs, race, color, religion, age, sex, national origin, handicap, disability, sexual orientation, gender identity or expression, ancestry, pregnancy, veteran status, and citizenship.

Grange Enterprise is proud to be part of the CEO Action for Diversity and Inclusion™, a national initiative of more than 1400 CEOs working for the advancement of diversity and inclusion within the workplace.