What are the responsibilities and job description for the Marketing Specialist position at GreenSky®?
About GreenSky
GreenSky, LLC, headquartered in Atlanta, is a leading technology company Powering Commerce at the Point of Sale® for a growing ecosystem of merchants, consumers, banks and institutional investors. GreenSky’s highly scalable, proprietary and patented technology platform enables merchants to offer frictionless promotional payment options to consumers, driving increased sales volume and accelerated cash flow. The GreenSky® Program is operated on behalf of, and financing is provided by, federally insured, federal or state chartered financial institutions, which leverage GreenSky’s technology to provide loans to super-prime and prime consumers nationwide. Since the GreenSky® Program’s inception, nearly 6 million consumers have financed more than $50 billion of commerce using GreenSky’s real time “apply and buy” technology. For more information visit www.greensky.com.
Overview
GreenSky is a well-established, leading fintech company, headquartered in Atlanta. We make it easy for businesses of all sizes to offer credit to their customers with a fast and paperless solution. With billions of dollars in loans and hundreds of thousands of satisfied customers, we are evolving the consumer credit marketplace.
We have developed a highly scalable loan origination and servicing platform and unique loan origination tools to deliver a differentiated level of service to our stakeholders, merchant and retailer channel partners, consumers, and borrowers.
Leveraging proprietary mobile technology, we are continuing to build on our successes. We have a great team and are proud of the employer-of- choice environment we’ve created. GreenSky is backed by some of the leading private equity investors in the world. Our corporate headquarters is in the expanding fintech hub of Atlanta, GA.
Looking for great talent to help us continue our rapid growth!
Position: Marketing Specialist - Content Production
Location: Atlanta, GA
Overview:
As the Marketing Specialist, you will support GreenSky with growing ethical transaction volume contributing to the company’s bottom line. The role supports team operations and administrative coordination for key marketing initiatives including receiving internal marketing requests, ideation and execution of new marketing campaigns/collateral. This is a great opportunity to work in a fast-paced Marketing environment, while developing leadership and marketing management skills.
Duties & Responsibilities:
- Work with the marketing team to assist in adhoc day-to-day requests/activities as needed to support marketing and sales enablement including updating existing assets.
- Support marketing campaigns including presentations for top of funnel sales purposes through lifecycle management.
- Assist with driving the return on investment on marketing campaigns regarding transaction volume acquisition.
- With moderate supervision, coordinate content production as aligning to the editorial calendar.
- Repurpose a variety of content types into social media posts, infographics, blog posts, ebooks, videos, website pages, marketing emails and other short form assets.
- Works interdepartmentally with regards to inbound social media comments or other channels.
- Collaborate with designers, writers, and other team members to produce high-quality content.
- Ensure all content is on brand and optimized for SEO and user engagement.
Required Skills & Qualifications:
- Proactive with strong drive to meet deadlines
- Superior communication, project management and organizational skills
- Strong attention to detail
- B2B marketing experience (1-2 years)
- Digital marketing experience (1-2 years)
- Competency with Salesforce and marketing automation platforms (i.e. Pardot, Marketo, Hubspot)
- Proficient in Microsoft Word, PowerPoint, Excel and related applications
- Ability to work cross-functionally
- Experience with content management systems and social media platforms
- Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Understanding of SEO best practices and content optimization techniques
- Experience with content analytics tools and performance tracking
At GreenSky, we promote an environment that thrives on innovation. To deliver effective solutions that meet customer challenges, GreenSky employs an open, standards-based approach to business and service oriented innovation.
