What are the responsibilities and job description for the Senior Manager, Aftersales Strategic Marketing position at Group 1 Automotive, Inc.?
Overview
Group 1 Automotive, Inc., an international Fortune 300 automotive retailer, is a leading operator in the automotive retailing industry. As part of our continued growth, we are seeking a dynamic and skilled individual to join our marketing department as a Senior Manager, Aftersales Strategic Marketing. This role is based at our corporate headquarters in Houston, TX, and requires working on-site.
The Senior Manager, Aftersales Strategic Marketing is responsible for developing and executing innovative, data-driven marketing strategies to increase revenue and profitability across dealership parts and service departments and collision centers. This strategic role requires a deep understanding of automotive aftersales, a forward-thinking approach to marketing, and strong collaboration with leadership to align marketing initiatives with the company’s overall business objectives. The Aftersales Strategic Marketing Manager will work closely with Vice President of Aftersales, National and Regional Directors, and dealerships to ensure that marketing efforts drive value, enhance customer engagement, and improve operational efficiency.
In addition to competitive pay, we offer our associates the following benefits:
- Health, Dental, Vision, Life, and Disability insurance
- 401(k) plan with company match
- Paid vacation and sick time
- Employee Stock Purchase Plan
- Employee Vehicle Purchase Program
- Professional work environment with job training and advancement opportunities
- Collaborative culture emphasizing innovation and continuous improvement
Responsibilities
- Develop and execute comprehensive marketing campaigns by strategically aligning offers, segmented audiences and creative across all marketing channels to strengthen competitiveness in the marketplace and deliver exceptional value.
- Lead the creation and execution of long-term growth opportunities in vehicle maintenance and repairs to expand our customer lifecycle program in aftersales.
- Develop and maintain a comprehensive tracking framework for all manufacturer programs, direct mail companies, email providers, social media or digital outlets and any other customer communication platform to drive consistency, competitive positioning and alignment with company goals.
- Collaborate with cross-functional teams and lead implementations for various marketing projects and initiatives with vendor partners, dealer manufacturer partners, dealerships software vendors and the aftersales team. This includes but not limited to; marketing calendars, dealership customer events, declined service, service intervals, cluster marketing, etc.
- Manage and coordinate digital marketing efforts to optimize aftersales digital presence. This includes organic search, paid search, social media platforms, paid digital media, service websites and any other digital marketing efforts.
Qualifications
- Bachelor’s Degree with 8 years of experience in automotive marketing with an in-depth knowledge of automotive aftersales operations.
- Proven track record of developing and executing successful marketing campaigns. Experience in leading large-scale national initiatives, process optimization efforts, and delivering impactful solutions.
- Proven leadership experience, including supervising and developing a team.
- Ability and communication skills to influence change and lead large-scale national initiatives, process optimization efforts, and deliver impactful solutions, tailored for all organizational levels.
- Proficiency with dealership management systems and aftersales software platforms.
- Experience working with multiple systems and ability to analyze aftersales data from multiple dealership software systems.
- Strong critical thinking skills with the ability to make sound and logical judgment calls.
- Ability to work both independently and collaboratively within a team.
*All applicants must pass pre-employment testing to include: background checks, MVR, and drug testing in order to qualify for employment*
Group 1 is a Fortune 300 company that owns and operates automotive dealerships and collision centers in the United States and United Kingdom. We offer our associates a team environment, great benefits and ongoing training and support. If you are in alignment with our values of integrity, transparency, professionalism, teamwork and respect - now might be the time for you to accelerate your career as part of the best company in automotive retail. Apply today or refer a qualified friend.
Group 1 Automotive is an Equal Employment Opportunity employer.
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