What are the responsibilities and job description for the Senior Manager/Director, Strategic Marketing position at Halliburton?
We are looking for the right people - people who want to innovate, achieve, grow and lead. We attract and retain the best talent by investing in our employees and empowering them to develop themselves and their careers. Experience the challenges, rewards and opportunity of working for one of the world's largest providers of products and services to the global energy industry.
Job Duties and Qualifications
As the head of the marketing department for Landmark, the senior Manager / Director of Marketing plays a critical role in setting the marketing direction of a company. As a pioneer in Petrotechnical cloud software, Landmark is looking for an E&P thought leader to understand market and customer preferences, develop and execution of marketing plans, product branding initiatives, digital marketing and events.
Key Responsibilities
- Key stakeholder in ensuring superior customer experience by understanding and optimizing customer journey
- Develop and implement strategic marketing plans
- Orchestrate Landmark Innovation Forum and Expo and presence other Industry events such as IMAGE, EAGE, SPE etc.
- Direct and oversee the marketing budget including expansion of the marketing team
- Conduct competitive research and analyze market trends
- Embed learning and customer experiences within DecisionSpace® cloud applications
- Lead, manage, and hold accountable the marketing team
- Drive digital marketing efforts, including SEO / SEM, marketing database, email, social media, and display advertising campaigns
- Evaluate and enhance product positioning and market presence
- Collaborate with other executives to define the company's vision and strategy
- Foster deeper relationship with partners to show case the ecosystem and value to customers
- Required Skills and Experience
- Proven experience as a CMO or similar role leading marketing for large to mid size software companies
- Knowledge of a wide range of marketing techniques and concepts especially in SaaS applications
- Strong analytical skills, comfortable working with large amounts of data and communicating data findings
- Excellent leadership and decision-making abilities
- Outstanding communication and interpersonal skills
- A deep understanding of the market and marketing trends
- Energy industry exposure and experience is a plus
Educational Requirements
Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex / gender, sexual preference / orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.
Location
3000 N Sam Houston Pkwy E,Houston,Texas,77032, United States
Job Details
Requisition Number : 195221
Experience Level : Experienced Hire
Job Family : Sales & Marketing
Product Service Line : Landmark
Full Time / Part Time : Onsite Full Time
Additional Locations for this position : Houston, Texas
Nearest Major Market : Houston
Job Segment : Cloud, Marketing MBA, Marketing Manager, Marketing Communications, Communications, Technology, Marketing
