What are the responsibilities and job description for the Product Marketing Manager position at GSI?
A global biotech medical company is recruiting a Marketing Product Manager to join their team. The ideal candidate will promote and drive the growth of the company's products through the development and execution of marketing strategies.
Responsibilities
- Develop and execute product marketing plans and campaigns.
- As the product marketing expert, she/he will collaborate with the training and sales teams to develop sales training marketing collateral.
- Work both upstream with the global product team (for global market and new product launches) and downstream in designing marketing campaigns, creating collateral, and working with digital marketing teams on social media and brochures.
- Conduct market research to identify new product opportunities and customer needs.
- Collaborate with cross-functional teams to develop product messaging, positioning and go-to-market strategies.
- Create and manage product collateral, including product datasheets, presentations, and case studies.
- Foster key speaker meetings and generate evidence of case study effectiveness.
- Evaluate the effectiveness of marketing programs and adjust strategies accordingly.
- Keep up-to-date with market trends, competitor activities and customer preferences.
Qualifications
- Bachelor's degree in marketing, business administration or related field.
- Industry experience
- Previous Lab or biology, chemistry background
- 2 years of experience in product marketing within health sciences (Medical Device, Pharmaceutical, Diagnostics etc.) Required
- Proven ability to work cross-functionally.
- Experience with market research and product launches.
- Ability to manage multiple projects and meet deadlines.
- Hybrid role: A few in-office days weekly, the remainder from home office. Must live in Atlanta or be willing to relocate (relocation provided).
Salary : $120,000 - $145,000
