Director of Marketing

📍 The Role: Director of Marketing

At gWorks, your growth meets our mission.

We’re a mission-critical SaaS company empowering thousands of small and mid-sized local governments with cloud-based tools that simplify operations and strengthen communities. Our platform helps local leaders tackle complex workflows across finance, utilities, permitting, asset management, and citizen engagement — all in one secure, scalable system.

As a Director of Marketing, you’ll lead our next phase of evolution: shifting the spotlight from new logo acquisition to deepening client relationships, reinforcing trust, and driving platform adoption during a pivotal technology transition. This isn’t about flashy brand campaigns or lead gen — it’s about meaningful, consistent communication that helps our clients succeed.

💥 How You’ll Make an Impac

• Lead Client Communication & Engagement
• Craft clear, empathetic campaigns that guide clients through our migration to cloud-native solutions and support adoption across evolving product lines.
• Own Retention & Lifecycle Marketing
• Build and execute thoughtful, multi-touch programs that support usage, satisfaction, and long-term client value
• Reinforce Brand Positioning & Credibility
• Drive messaging consistency and industry visibility through events, product marketing, and educational content that reflects our values and voice
• Empower a High-Performing Team
• Lead and coach a talented group of marketers, writers, and event professionals — helping them focus on what matters and execute with clarity
• Partner Cross-Functionally to Align Messaging with Outcomes
• Collaborate closely with Sales, Product, and Client Success to ensure our messaging reflects real client needs and product capabilities

🔑 What You’ll Bring

• 8 years of experience in B2B marketing, ideally in SaaS, GovTech, or technology services
• A proven track record in retention, client communications, and product adoption marketing
• Exceptional writing and storytelling skills — you can translate complexity into clarity, especially for change management and client education
• A history of cross-functional partnership and strategic alignment with field teams
• Experience managing high-impact teams across content, events, and campaigns
• A thoughtful, outcome-driven mindset and a high sense of ownership
• Bonus: Experience in regulated or compliance-heavy industries, or public-sector software

📈 What Success Looks Like

• Clear, strategic messaging that builds client trust and confidence during transitions
• Measurable increases in platform usage, retention, and client engagement
• Well-executed events and campaigns that reinforce our credibility and mission
• A high-performing, aligned marketing team focused on client outcomes
• Strong internal alignment across Sales, Product, and Client Success

🏡 Where You’ll Work

We support great work — from wherever you work best — but for this role, location matters. This is a highly collaborative, cross-functional leadership role, and we're prioritizing candidates who are based in Omaha or the surrounding area, or those open to relocating.

• Local to Omaha? You’ll follow our hybrid model, working remotely with in-office collaboration on Tuesdays and Thursdays.
• Relocating? We’ll support a thoughtful transition and ensure you're set up for success in your first 30–60 days of onsite onboarding.
• Currently remote? This role is not fully remote. Candidates must be able to work from our Omaha office as part of a consistent hybrid schedule.

We’re proudly Omaha-first — not just in our operations, but in how we stay connected to the people we serve and to each other. This role plays a key part in that mission.

💰 Compensation & Benefits

We offer a total rewards package designed to attract people who want to build something meaningful — and reward them when they do.

• Base Salary: $110,000 – $135,000
• Performance Bonus: 10%
• Health Insurance through UnitedHealthcare with premium cost-sharing, HSA contributions
• Dental, Vision & Ancillary Benefits
• Safe Harbor 401(k)Plan
• Generous PTO Policy

🗣 A Note to Candidates

We are only considering candidates with experience in software, SaaS, or technology services. If that’s not your background, we appreciate your interest, but this won’t be the right fit.

• If it is — and you’re ready to lead with clarity, own your outcomes, and build what matters — we’d love to hear from you.

🤝 EEO Statement

gWorks is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.