Director of Marketing

Job Summary
Harbar LLC is seeking an experienced and strategic Director of Marketing to lead our marketing team and drive the growth of our brands and product portfolio. This newly established role is responsible for maximizing brand potential and developing effective marketing strategies.

Reporting directly to the CEO and serving as a key member of the executive team, the Marketing Director will oversee a small in-house team while collaborating with external agencies and freelance partners. The ideal candidate is a dynamic leader with a strong blend of creative and analytical skills, strategic vision, and an entrepreneurial mindset. This role requires exceptional leadership, project management, and attention to detail to execute impactful marketing initiatives.

Responsibilities:

• Lead the development and execution of marketing strategies development for each Harbar brand across retail and food service segments including changes to the brand portfolio
• Utilize brand positioning and market, competitor, and consumer insights to effectively differentiate the brands and increase consumer relevance.
• Provide direction to market research efforts to identify opportunities and risks that should inform brands’ strategy and marketing priorities
• Oversee goal planning and tracking (i.e., budgets/projects) for B2B, consumer and retail/consumer activation plans (including Shopper marketing, merchandising, event marketing, etc.)
• Facilitate creative direction and development of each brand ID according to the brands’ strategy and evolution in landscape
• Establish, implement, and oversee an effective product management (and innovation) process for all brands/products in coordination with R&D, brand managers and channel/account managers
• Collaborate with sales teams to provide strategic clarity around pricing and assortment priorities and tactical support to each of the channel initiatives.
• Provide strategic support to Key Account Management priorities
• Build, mentor, and lead a high-performing marketing team.
• Identify, recruit and manage freelancers and other agencies/vendors required to achieve marketing goals
• Attend trade events and account management presentations as company representative
• Contribute to general business strategy development and company initiatives planning

Skills/Requirements:

• Ability to drive marketing/brand strategies and to align priorities and plans at the tactical level
• Ability to understand complex marketing opportunities and challenges, design conceptual solutions and drive efforts to its implementation
• Effective and professional communication skills in oral, written settings as well as in multi-media presentations in both English and Spanish
• Ability to multi-task, manage a portfolio of priorities, time management skills
• Demonstrated initiative, responsibility, flexibility and leadership
• Ability to work both independently and as part of multifunctional teams
• Demonstrated success leading, delegating, supporting, and empowering teams
• Ability to provide direction & motivation to creative teams and individuals

Other requirements:

• 10 years in CPG brand management or marketing management, with demonstrated success leading brand, product, and marketing efforts to drive growth.
• Experience in working within multi-brand and multi segment environments
• Canton, Massachusetts based (relocation support available)
• Bachelor’s Degree required. Master’s degree desirable.
• Experience in directing a wide range of marketing efforts including market research, packaging development, website development, digital/social, , etc.
• Proven mastery of relevant business concepts (category arguments, margins, trend analysis, etc.)
• High proficiency in the use of Outlook, Excel, Word and PowerPoint as well as in the use of Syndicated data such as IRI, Nielsen and Spins
• Flexibility to travel 20% of time
• Experience and passion for food industry
• High degree of familiarity with Mexican foods category
• Spanish – English bilingual language skills

Compensation:

• Competitive Salary plus bonus
• Other benefits to be discussed

ABOUT HARBAR:

Harbar LLC (www.harbar.com) is an experienced manufacturer and marketer of tortillas and specialty flatbreads for the food service, prepared foods and retail markets. Its operations are headquartered in Canton, Massachusetts. The company was originally founded in 1986 by Mexican immigrants with the goal to develop locally the most authentic and natural tortilla in the market. After 30 years of continuous improvement and outgrowth of 3 plant locations, Harbar has consolidated its quality leadership position in a sophisticated and multi-segment market. While the original founders are no longer part of the company, their tortilla legacy has been passed down between families who share a passion for delicious, real and simple tortillas and authentic foods. Today, the company is owned by and operated under the leadership of the Montemayor family, who have also a long history of manufacturing high quality and delicious tortillas.

Harbar’s vision/purpose is To Create Great Food Products that Bring Goodness to its Customers. This is accomplished through careful ingredient selection, caring production processes and valuable product attributes that translate into a delightful and wholesome customer experience. As such, Harbar’s tortilla goodness is delivered to its customers through the following brands:

Maria and Ricardo’s (www.mariaandricarods.com) – Harbar’s main brand has become the east coast leader in the natural and specialty segment with a growing presence in the national market. Maria and Ricardo’s builds on a strong heritage, loyal following and the most compelling portfolio in the Natural industry. Products are Non-GMO and free from artificial ingredients with options that include Vegan, Kosher, Organic, Low Carb, Gluten Free, Grain Free and KETO. The brand has both a retail and food service product portfolio.

Mayan Farm – A high quality, traditional style brand for main-stream markets. Penetration is mostly around East coast markets. Varieties are traditional including Flour and Corn. The brand also has a retail and food service product portfolio.

Wrappy – A food service brand intended for prepared foods, deli and wrap applications

Private Label – Harbar has a selective group of Private Label clients

Job Type: Full-time

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Commute:

• Canton, MA 02021 (Preferred)

Ability to Relocate:

• Canton, MA 02021: Relocate with an employer provided relocation package (Required)

Work Location: Hybrid remote in Canton, MA 02021