What are the responsibilities and job description for the Senior Web Analyst position at Harnham?
Web Analyst
Financial Services
$100,000 - $115,000 Bonus
Remote - EST/CST Preferred
Are you a data-driven web analytics professional looking to optimize digital experiences and customer journeys? If you have strong SQL and Python skills, experience with Google Analytics, and a passion for leveraging data to enhance user engagement, this could be a great opportunity for you!
THE ROLE - Web Analyst
In this role, you will play a key part in analyzing and optimizing the customer journey across digital platforms. You'll track user interactions, uncover insights to improve engagement and collaborate with cross-functional teams to enhance digital experiences.
RESPONSIBILITIES:
- Track and analyze customer behavior from initial website visits to lead conversion, identifying drop-off points and areas for improvement.
- Write SQL queries to analyze large data sets and generate actionable reports.
- Use Google Analytics, SQL, and Python to measure website performance and optimize conversion funnels.
- Provide strategic recommendations to improve customer engagement and reduce friction in the digital experience.
- Collaborate with marketing and digital teams to refine website design, content strategies, and customer journey flows.
- Support digital experience initiatives, including potential mobile app development.
- Conduct customer experience analysis to improve messaging consistency and user interactions across digital touchpoints.
- Present findings and insights to key stakeholders, ensuring clear and actionable communication.
YOUR SKILLS & EXPERIENCE:
- 5-6 years of experience in web analytics, focusing on customer journey analysis and user experience optimization.
- Strong SQL skills with experience working in a data-driven environment.
- Proficiency in Google Analytics and Python for website performance tracking and data analysis.
- Deep understanding of digital customer journeys, website navigation, and conversion optimization.
- Ability to translate data insights into strategic recommendations that drive business decisions.
- Experience collaborating with cross-functional teams, including marketing, product, and digital teams.
- Strong problem-solving skills with a customer-centric mindset.
- Experience with mobile app analytics is a plus.
BENEFITS - Web Analyst
- Competitive base salary up to $110,000 performance-based bonus.
- Fully remote position, with preference for EST or CST time zones.
- 401k plan with employer contributions.
- Generous PTO policy with growth potential.
HOW TO APPLY?
If you're interested, please submit your resume via the Apply link on this page.
KEYWORDS:
SQL, Python, Google Analytics, Web Analytics, Customer Journey Analysis, Digital Experience Optimization, User Engagement, Conversion Rate Optimization, Marketing Analytics, Performance Optimization, Business Intelligence.
Salary : $90,800 - $105,600