Marketing Campaign Manager, Retail

This high-impact role requires a results-driven, innovative marketer who takes initiative and deeply understands the customer. They should have proven experience running campaigns that align with the customer decision journey and using paid and organic marketing channels to drive growth and retention. Responsibilities Plan and Execute Campaigns: Develop and manage multi-channel marketing campaigns aligned with revenue goals, ensuring on-time and on-budget delivery for the Retail Business unit in the Americas. Drive Lead Generation: Create strategies to attract, segment, and nurture leads through the buyer’s journey, optimizing for conversion. Collaborate with Stakeholders: Align with solutions marketing, content marketing, growth marketing, and creative services to develop and execute new content ideas to attract prospects and progress them through the buyer's journey. Optimize Campaign Strategies: Align campaign objectives with revenue goals, provide regular performance updates, conduct A/B testing and analysis, and implement feedback loops to improve outcomes. Monitor Performance: Use analytics tools to assess campaign performance, track KPIs, and derive actionable insights that inform future strategies and maximize ROI. Job Requirements Minimum of 5 years of experience in B2B SaaS demand generation and growth marketing Proven track record of building and executing highly engaging, revenue-driven marketing programs Demonstrated understanding of integrated campaign architecture and the buyer decision journey Strong relationship builder and high collaborator with marketing leadership and other stakeholders Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights A resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives Excellent communication skills, particularly when articulating findings in meaningful, straightforward ways to leadership stakeholders with an emphasis on actionable insights Experience with the retail industry, payments, or point of sale is highly preferred. Our Core Values: Passion: We are deeply committed to serving our customers and supporting our team members and communities Care: We are kind, compassionate, inclusive and empathetic Accountability: We are trusted to always do the right thing and are responsible for our outcomes Excellence: We deliver outstanding quality in all that we do with a high degree of integrity, pride, and professionalism Ingenuity: We are solution-oriented and innovation-focused

Salary : $64,000 - $94,000