What are the responsibilities and job description for the Digital Marketing Specialist position at Helix Electric?
Our Website & Social Media Advertising Specialist will be primarily focused on external communication, website management, and optimization of social media and our overall online presence.
Detailed Job Description
Helix Electric was founded in 1985 and is now one of the nation’s largest and most successful electrical contracting companies. Our commitment to empowering people and powering projects is realized by our exceptional team of dedicated and highly skilled experts working together and never settling for good enough. We are proud of the team-oriented and employee-empowered business approach that defines our unique character.
Description Of Duties & Scope
Detailed Job Description
Helix Electric was founded in 1985 and is now one of the nation’s largest and most successful electrical contracting companies. Our commitment to empowering people and powering projects is realized by our exceptional team of dedicated and highly skilled experts working together and never settling for good enough. We are proud of the team-oriented and employee-empowered business approach that defines our unique character.
Description Of Duties & Scope
- Update and manage the company website; project updates, press releases, etc.
- Organize and maintain historical project data.
- Brainstorm social media campaigns
- Manage targeted advertising campaigns (Facebook, Google, Instagram, etc.)
- Use analytics tools to gauge the success of campaigns and posts.
- Prepare reports on campaigns based on analytics.
- Develop social media strategies.
- Guide the messaging, tone, and brand voice for social channels.
- Stay current on industry innovations and tools.
- Support marketing objectives
- Creative social media posts with relevant keywords for SEO
- Write press releases on completed projects and community outreach events.
- Ready to perform in high-pressure, fast-paced working environments.
- Work with an external PR company on advertising and marketing campaigns
- Excellent written and verbal communication skills
- 2-3 years of experience in a Social Media role; within an electrical construction business would be preferred.
- Recent experience from a corporate perspective using Facebook, LinkedIn, Instagram, and Twitter
- Website SEO knowledge and organic traffic experience
- Experience running targeted ad campaigns.
- Google Ads knowledge and experience
- Website management experience (WordPress preferred)
- Experience with CRM database preferred (Cosential preferred)
- Experience with Adobe CC products (InDesign, Illustrator, Photoshop, etc.)
- Able to handle multiple deadlines at one time.
