Vice President, Digital Healthcare

ABOUT MMC:

For 40 years, MMC — an integrated marketing and communications agency, composed of MMC and RXMOSAIC - has shattered sales records and glass ceilings; launched breakthroughs and broken barriers. We've fully taken flight since our launch as the first and only agency focused on marketing to women, and we continue rewriting the rules of communications for all audiences by being Artfully Disruptive.

Our three practice areas — Healthcare, Consumer, & Corporate — are centered around a world-class creative offering that rivals the most celebrated of ad agencies. With expertise in oncology, vaccines, and maternal health, we wield our creativity with purpose: marrying it with unparalleled audience insights to ignite conversations for healthcare companies and brands. Digitally driven, we don't just stay ahead of the next curve in communications. We define it.

To learn more, please visit: HelloMMC.com.

THE ROLE:

This is a hybrid role tied to our NYC headquarters. MMC offers a flexible hybrid work model encouraging collaboration in the office three days a week, while allowing remote work for two days.

The role of Vice President, Digital Health requires deep expertise in social strategy and integrated marketing to develop, drive, and execute results-driven digital healthcare communications strategy that align with overall brand strategy. With the ever-changing technological landscape reshaping the way we identify with different brands, it is imperative that our award-winning storytelling is social by design. This role partners with clients to seek out and spearhead opportunities and develop highly-integrated digital programs that advance their healthcare communications and business strategies to influence behavior. 

Reporting to the Managing Director of Digital, this person utilizes digital content, social media, and targeted engagement techniques to drive strategic programs that are rooted in insight and deep platform knowledge. This role also drives new and organic business growth through the ability to develop and present digital strategies to new and existing clients and successfully sell in digital services.

YOUR DAY-TO-DAY:  

• Work with brand, creative, and content teams to develop and execute results-oriented digital strategies that align with overall brand strategy
• Partner with brand team leads to ensure digital activation is shaped to deliver brand needs and stay on equity
• Drive thinking behind plans and proposals, ensuring alignment with brand voice and social KPIs
• Shape social and digital brand strategies across all channels through the presentation of proactive ideas, plans, and proposals to clients
• Manage and oversee online engagement activities to reach target audiences with compelling storytelling and content
• Develop strategies to drive audiences down the community engagement funnel – from visitor to active community member
• Work closely with analytics team to design, measure, evaluate the methods that drive the success of a campaign
• Oversee social calendar planning and ensure team is targeting audience at the right time with the right content
• Drive new and organic business growth through the ability to develop and present digital strategies to new clients and successfully sell in digital services
• Work closely with data and planning teams to proactively identify opportunities for growth
• Own digital client relationship and, in conjunction with the brand and creative teams, guide and counsel clients regarding digital engagement efforts
• Proactively advocate for breakthrough digital work and best practices
• Stay current on latest technologies/sites that can help deliver best-in-practice results for clients

WHAT WE ARE LOOKING FOR:

• 7 years within the healthcare or biotech industries (client-side), or at an agency with an emphasis on digital communications and social media
• History working with regulated issues such as HIPAA and FDA approval process
• Working knowledge of the drug development process, with demonstrated experience in content strategy, content creation and overall execution
• Functional knowledge of the healthcare, biotech, pharmaceutical, regulatory and technological environments
• Background assisting in the creation of thought leadership strategies and content materials for executives, KOL’s and other thought partners
• Experience conducting competitive research, program analysis and optimization reports in partnership with the analytics team
• Proven history of delivering audience specific digital solutions for patients, caregivers, HCPs, providers, investors and/or employees
• Overall management (or co-management) of digital solutions from concept to post execution optimization & analysis in collaboration with various agency partners and disciplines (i.e. Creative, Account, Analytics, etc.)  
• Knowledge of paid media best practices
• Pluses include experience within the following areas:
  • Partnering with industry associations, healthcare systems, medical conferences and / or congresses on behalf of clients
  • Hands on experience working on paid campaigns across multiple digital advertising channels including search, social, display, etc.
  • Experience with programmatic platforms and media buys
  • An interest in web 3.0 and impact to the digital health industry
  • Working with global clients and/or within the nonprofit healthcare space

WHAT MMC OFFERS:

• Paid Holidays
• Vacation & Wellness Days
• Comprehensive health and wellness benefits
• Lifestyle Benefits Reimbursement Program (Fitness, Home Internet & Select Cell Phone Services)
• Savings program with company match
• Family Forming Benefit (paid parental leave) and Carrot Fertility (egg freezing, IVF benefits)
• Flexible work arrangements
• Professional learning and development opportunities
• Learning Development Fund
• Discount on Pet Insurance
• Commuter benefits
• and so much more

The anticipated salary range for this position is ($119k – $180k). Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

MMC / RXMOSAIC is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

Employees from diverse or underrepresented backgrounds are encouraged to apply.