Social Media Specialist

HLG is dedicated to making a difference in the lives of people and families who have been injured or disabled. What we do every day, with each client, positively impacts people as they face some of their most difficult times.Making a difference is what drives every member of this team.That allegiance to excellent service is what makes us one of the preeminent firms in our industry.

We are a committed and cohesive group of professionalsand also humans who pay attention to the employee experience and give back to our community. Our team is growing fast. We are looking for passionate people to join usthose who arent afraid of a challenge and who are known for going the extra mile. Its who we are, and its what our clients deserve. If youre looking for more than a daily grind where what you do matters, were looking for you.

HLG is seeking a social media specialist to help us expand our digital footprint and oversee our social communications efforts. They will develop and implement informed content strategies tailored to the strengths of various social media platforms to increase brand awareness and affinity. In doing so, the social media specialist will maximize customer engagement with Hensley Legal Groups brand and services, thereby helping us to accomplish our goals year over year. Here are some of the objectives and key responsibilities:

• Increase engagement for existing audiences with high-quality social initiatives.
• Acquire new followers by filling gaps in our marketing content output.
• Align our brand with new and emerging trends.
• Improve ROI through more consistently on-target messaging.
• Identify new channels to embed our brand that align our marketing direction.
• Glean insights from social data using monitoring tools.
• Use social media tools to craft and release content to our social channels.
• Develop social media campaigns in collaboration with the marketing team.
• Become an extension of the companys brand to connect with existing customers and acquire new ones.
• Analyze the companys social strategy to make frequent improvement suggestions.
• Stay up to date with new and emerging trends to help keep Hensleys social media presence consistently relevant.
• Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations.
  

Skills & Qualifications:

• Extensive knowledge of and experience with a variety of current social media platforms and tools.
• Excellent problem-solving techniques.
• Strong multitasking capabilities under pressure.
• Clear, confident communication abilities.
• Effective time-management skills.
• Exceptional writing skills, with the capacity to create engaging and concise content.
• Significant experience leading a brands social media initiatives.
• Keen understanding of how to craft effective social media strategies.
• Strong familiarity with computers, client emails, and project management software.
• Large social media following preferred.