What are the responsibilities and job description for the Marketing Assistant position at HERITAGE BANK INC?
Key Responsibilities
- Producing employee communications and content calendars for an intranet and an automated field request hub.
- Producing on-brand social media posts and social media videos. Follow updates and upgrades on key platforms, track the performance of organic social media content, and offer ideas to increase followers, reach and engagement.
- Managing basic email marketing assignments.
- Coordinating the details around sponsorships secured by the bank and overseeing customer events, as assigned.
- Launching and managing a speaker’s bureau for business developers.
- Working with department leader and team members to keep content calendars up-to-date and assist with reports. This position will also help the team with data integrity.
- Responding to field requests for marketing support and anticipating ways to automate marketing tasks.
- Working with designers, copywriters and printers to produce basic digital and print materials.
- Ability to learn basic videography – both storytelling and using the equipment and editing software necessary to produce basic videos.
- Ability to communicate professionally via email and telephone with employees and external partners.
- Good judgment and strong critical thinking should be evident in all work product as well as in day-to-day project management.
