Director, Integrated Marketing

Highline Warren is a vertically integrated manufacturer and distributor of consumable and maintenance products within the North American automotive aftermarket, primarily providing conventional and synthetic lubricants, windshield washer fluids, antifreezes, and chemical products. Manufacturing and distributing over 25,000 products across owned brands, licenses, private label and third parties, we are also the largest and lowest cost producer of windshield wiper fluid and passenger car motor oil. With a diverse platform and vertically integrated capabilities across 12 manufacturing and 15 distribution centers, Highline Warren employs over 1,400 individuals who serve over 14,000 customers with $1.5 billion in annual revenue.

In November 2020, Highline Aftermarket and Warren Distribution were brought together to create the company it is today. This new company brought together over 100 years of liquids manufacturing excellence with a national distribution network and enabled us to offer value others can’t: unmatched assortment, scale and tailored service. We want to keep our internal and external customers at the center of everything we do and are building our first-ever communications function. We are looking for a driven leader who can help us develop a robust communications strategy, including prioritizing which elements we should focus on first to drive the greatest impact on our company.

SUMMARY

The Director, Integrated Marketing is responsible for developing and executing the company's integrated marketing strategy. This includes developing and managing our consumer brand strategy and messaging; overseeing the creation and execution of integrated marketing campaigns across all channels, including retail, digital, social media, traditional advertising, and experiential. The Director, Integrated Marketing will also work closely with other departments to ensure that our brands are consistently communicated across all touchpoints along the buying journey.

ESSENTIAL FUNCTIONS

To perform this job successfully, an individual must be able to perform each essential function.

• Develop and execute the company's integrated marketing strategy
• Manage a team of marketing professionals across channel marketing, events, and digital marketing.
• Oversee the creation and execution of integrated marketing campaigns across all channels.
• Own the brand strategy, messaging, and storytelling across all our channels
• Partner with the organization to understand business objectives and lead the advancement of the overall digital marketing and brand strategy
• Develop and execute an annual roadmap for all traditional and digital marketing activations
• Conduct market research and monitor industry trends to implement new strategies based on findings
• Leverage data and performance analytics to accelerate improvements in overall marketing efficiency and brand recognition
• Manage the marketing budget and ensure that it is aligned with the company's strategic goals
• Build and maintain relationships with key stakeholders, including agency partners, media, and influencers
• Work closely with our retail teams to develop customer specific marketing plans and support our commercial efforts with strategic customers
• Lead the development of our digital experience and commerce strategy, including people, process and technology investments necessary to drive growth and efficiency

The individual may be asked to perform other duties as requested.

An individual qualified for this job must be able to:

• You are self-motivated. You embrace the idea of diving headfirst into projects and are comfortable with finding the solution as you go along. You have bias for action and results
• You are not afraid to speak your mind – you continually suggest new ideas or ways to improve
• You are wildly curious about what’s next in our changing business and game to help us get there. You take a creative approach to understanding the market, recognizing opportunities, and envisioning strategies for growth. You lead from a place of curiosity
• You take ownership and initiative in everything you do with limited supervision and thrive working as part of cross-functional teams
• You prefer a fast-paced, dynamic environment, managing multiple priorities and deadlines effectively

An individual qualified for this job must have and maintain the following qualifications:

• 10 years of experience in brand management, trade/channel marketing, digital marketing, and digital commerce; Automotive aftermarket experience a plus
• Proven track record of success in developing and executing successful marketing campaigns and delivering brand growth
• Must have experience with consumer brands and retail marketing
• Proven ability to negotiate and/or influence partners or leaders for outcomes that are productive and beneficial in both short and long term
• Ability to align innovation, brand strategy and commercialization to increase revenue & profit
• Passionate about talent development with experience building, leading and inspiring teams while driving revenue growth and delivering profitability
• Excellent communication and presentation skills, with the ability to articulate a clear vision and inspire others at all levels of the organization and to rally behind it
• Strategic thinker with the ability to analyze market trends, consumer insights, and competitor activities to inform product strategies
• Bachelor’s degree in business, marketing, or related field

PHYSICAL DEMANDS OF ESSENTIAL FUNCTIONS

The physical demands described here are representative of those that must be met by an individual to successfully perform the Essential Functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This is a desk-based job and will require the individual to remain seated for long periods of time and have the manual dexterity to operate standard office equipment such as computer keyboard, mouse, calculator, phone, copier/scanner, and similar machines.

The environmental conditions described here are representative of those the associate encounters while performing the Essential Functions of the job.

• The individual will work in an office setting in the same room as other individuals. Noise levels are average for an office and include conversation and/or office equipment noise.