Public Relations Analyst

Company :

Job Description : 

GENERAL OVERVIEW:  

Coordinates media relations and prepares external communications.  Plans, prepares and relays information concerning the organization to the press and the wider community to gain understanding and acceptance for the organization.  Develops and maintains lines of communication with media contacts and other external audience groups.

ESSENTIAL RESPONSIBILITIES: 

• Manage projects and provide consultation on a variety of media and communication initiatives,  including media inquiries and interviews, press conferences and other communications activities. Develop communications plans and approaches, news releases, fact sheets, background papers, message points and a variety of other communications materials. 
• Manage media inquiries, research and develop corporate positioning on key issues, provide background on the issues, develop, write and edit appropriate communications materials and messages for a variety of audiences including the media, member services, sales, government affairs and other Highmark business units under strict deadlines. 
• Work with key business units across the corporation to ensure that consistent messages are being developed and communicated about issues impacting the corporation.
• Work with key business units across the corporation to ensure that consistent messages are being developed and communicated about issues impacting the corporation.
• Develop proactive media relations opportunities to position Highmark as a leader in the health care insurance industry.
• Serve as Highmark spokesperson with the news media and other external audiences on key health care issues affecting Highmark.
• On an ongoing basis, meet with key business units to identify issues and opportunities to position Highmark in the media and with key stakeholders. 
• Other duties as assigned or requested.

QUALIFICATIONS:

Minimum

• High School Diploma or equivalent 
• 3-5 years of relevant, progressive experience in the area of specialization. Exempted experience requirements effective August 2016.

Language (Other than English):

None

Travel Requirement:

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office-based

Teaches / trains others regularly

Occasionally

Travel regularly from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

Yes

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occasionally

Lifting: 25 to 50 pounds

Rarely

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times.  In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. 

Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability. 

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