What are the responsibilities and job description for the Marketing Coordinator/Museum Assistant position at Historic St. George's Museum & Archives?
Position Title: Marketing Coordinator/Museum Assistant
Reports To: Museum Director
Position Summary: The Marketing Coordinator/Museum Assistant is a full-time position with a salary of $52,000 annually, responsible for developing and executing marketing strategies to enhance the museum's visibility and engagement, as well as assisting with daily museum operations to ensure a positive visitor experience.
Key Responsibilities:
Marketing and Public Relations:
- Develop and implement comprehensive marketing plans for exhibitions, programs, events, and general museum promotion.
- Manage and create content for all social media platforms (e.g., Facebook, Instagram, Twitter, YouTube), ensuring consistent organizational voice and engagement.
- Design and produce marketing materials, including brochures, newsletters, press releases, and advertisements, maintaining brand consistency.
- Maintain and update the museum's website, ensuring current information and functionality.
- Coordinate with media outlets for advertising placements and promotional partnerships within budget constraints.
- Analyze marketing campaign performance and adjust strategies as needed to optimize results.
Museum Operations:
- Assist with front desk duties, including greeting visitors, providing information, and processing admissions and gift shop sales.
- Support the planning and execution of museum events, exhibitions, and educational programs.
- Conduct guided tours and educational presentations for diverse audiences.
- Assist in the development and maintenance of museum exhibits, including setup and dismantling.
- Maintain accurate records of visitor statistics, feedback, and inventory.
- Ensure the cleanliness and organization of public and administrative areas.
Qualifications:
- Bachelor's degree in Marketing, Communications, Museum Studies, or a related field; or equivalent combination of education and experience.
- Minimum of two years' experience in marketing, preferably within the museum, cultural heritage, or nonprofit sector.
- Proficiency in photo and video editing tools, and familiarity with website management platforms (e.g., WordPress).
- Strong understanding of social media platforms and digital marketing strategies.
- Excellent written and verbal communication skills; ability to craft compelling content.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Ability to work collaboratively with a diverse team and interact effectively with the public.
- Flexibility to work evenings and weekends as required for events and programs. Normal work schedule will include Saturdays.
Preferred Qualifications:
- Experience in graphic design and content creation.
- Experience working or volunteering in a history museum.
- Familiarity with email marketing platforms (e.g., MailChimp) and analytics tools (e.g., Google Analytics).
Physical Requirements:
- Ability to lift up to 25 pounds and perform physical tasks related to event setup.
- Ability to stand for extended periods and navigate the museum's facilities, including stairs.
Application Process: Interested candidates should submit a resume, cover letter, and portfolio or samples of previous marketing work to kate@historicstgeorges.org by February 15, 2025.
Note: This job description is intended to provide a general overview of the position and does not encompass all responsibilities and tasks that may be required.
Job Type: Full-time
Pay: $52,000.00 per year
Benefits:
- Flexible schedule
- Free parking
- Paid time off
- Professional development assistance
Physical Setting:
- Office
Schedule:
- Day shift
- Evenings as needed
- Every weekend
Ability to Commute:
- Philadelphia, PA 19106 (Required)
Work Location: In person
Salary : $52,000