What are the responsibilities and job description for the Digital Marketing Manager position at Hollman, Inc.?
Digital Marketing Manager
Job Summary/Objective:
We are seeking a highly motivated Digital Marketing Manager to join our team! As the Digital Marketing Manager, you will oversee our website, drive digital campaigns, and play a key role in brand development and marketing strategy. This role offers an exciting opportunity to significantly Impact a dynamic and innovative environment.
Key Responsibilities:
- Develop and execute integrated digital marketing campaigns across multiple channels, including the company website, blog, SEO, and PPC.
- Manage the company website, ensuring seamless operation and integration with IT and Systems teams.
- Utilize coding skills to design dynamic web, email, and landing pages, delivering engaging digital content.
- Collaborate on email campaigns, focusing on automating programs for prospect database nurturing and growth.
- Create, update, and optimize web content and blogs to enhance user experience and search engine visibility.
- Monitor and optimize key content and marketing metrics for future campaign improvements.
- Define and track KPIs, including website traffic, conversion rates, and digital ad spend ROI.
- Develop and implement a comprehensive content strategy across various digital channels.
- Stay updated on industry trends, conduct competitive analysis, and identify opportunities and threats.
- Manage the digital marketing budget, allocating resources effectively to achieve ROI targets.
- Ensure compliance with industry-specific regulations and legal considerations.
Qualifications and Requirements:
- Bachelor’s degree in marketing, Business, or related field.
- Proven experience in digital marketing, including SEO, Google Analytics, and CRM software.
- Proficiency in web development with HTML/CSS.
- Experience with marketing automation systems, such as Pardot/Salesforce: Account Marketing Engagement.
- Strong copywriting skills for marketing blogs, email, and web content.
- Creative thinking and strong project management abilities.
- Excellent communication skills, both written and verbal.
- Ability to manage multiple projects simultaneously.
- Innovative mindset and a team player.
