What are the responsibilities and job description for the Mid-Level Digital Marketing Strategist position at HomeWetBar.com Gifts?
DescriptionWe are a 20-year-strong and growing direct-to-consumer e-commerce company looking for an awesome Digital Marketing Strategist. Are you up to the challenge? This marketing specialist should have 5 years of digital marketing experience and 5 years of E-Commerce B2C marketing experience. This person directly works with the Director of Digital Marketing & E-commerce creating marketing strategies and implementing the marketing plan.If you are a data-driven marketer, then this is the role for you.Responsibilities
- Develops and executes targeted marketing strategies to increase website traffic, revenue, and ROI
- Develops strategy for email targeting and segmentation
- Develops and creates drip campaigns and segmented email campaigns to increase customer lifetime value and retention
- Leads 3rd Party marketplace marketing efforts (Amazon / Etsy / Wayfair Walmart, etc.) driving increased revenue and ROI
- Manages Google Ads agency relationship and drives 5.5 ROAS
- Works with agencies or internal teams on Paid Social and Affiliate / Influencer marketing
- Drives continuous improvements in KPIs across all marketing channels using Google Analytics
- Communicate with external partners and vendors on ongoing strategies, program optimizations, budgets, reporting, and testingQualificationsMUST HAVE EXPERIENCE : 5 Years as a digital marketing strategist, or specialist INCLUDING 3 Years B2C e-commerce marketing experience at an agency or similar role in which multiple e-commerce brands have been worked on.
- Demonstrated experience developing targeted email marketing campaigns
- Demonstrated experience driving targeted, converting traffic to websites
- Successful customer segmentation experience
- Experience generating awareness AND conversions via Paid Social
- Proficiency with Google Analytics
- Demonstrated ability to measure, track, and work with teams remotely
- Exceptional problem-solving skills, ability to prioritize and focus on impact
- Acute attention to detail across all disciplines
- Must be results-oriented - with a high degree of personal initiative
- Bachelor's or higher degree in digital marketing, internet marketing, or other applicable degree
