What are the responsibilities and job description for the Digital Marketing Coordinator position at Houston Humane Society?

Job Description

Position Overview :

This role is responsible to develop and execute digital marketing strategies that amplify our mission, increase engagement, and drive donor support. This role will manage social media channels, email campaigns, website content, and digital advertising while collaborating across departments to ensure consistent messaging and branding.

Principal Duties and Responsibilities :

Develop and schedule engaging content for all platforms (Facebook, Instagram, X, LinkedIn, etc.)
Monitor engagement, respond to messages, and grow our online community
Create, design, and distribute newsletters and email campaigns
Track and analyze email performance to optimize engagement
Optimize for SEO and monitor website analytics
Manage and optimize Google Ads, Facebook Ads, and other paid campaigns
Collaborate with the team to create blog posts, graphics, and videos
Monitor and report on the performance of digital campaigns

Supervision Received :

Work under the general direction of both the Marketing Manager & Assistant Marketing Manager and receive general supervision. Work independently to prioritize and complete assigned tasks.

Qualifications & Skills :

Ability to speak / write Spanish fluently preferred

Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)

2 years of experience in digital marketing, preferably in the nonprofit sector

Proficiency with social media platforms, Google Analytics, and email marketing tools

Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus

Strong writing, editing, and communication skills

Demonstrated ability in handling multiple priorities, project management and meeting

deadlines; strong planning and organizational skills.

Able to work with others to accomplish goals.

Sincere commitment to work collaboratively with all constituent groups, including staff,

volunteers, donors, program participants, and other supporters.

Remains composed under stress; handles responses to constructive criticism tactfully and

delivers on organizational commitments.

Self-starter, able to work independently, and entrepreneurial; enjoys creating and

implementing new initiatives.

Ability to lift up to 20lbs.

Comfortable handling animals of all sizes

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What are the responsibilities and job description for the Digital Marketing Coordinator position at Houston Humane Society?

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