What are the responsibilities and job description for the Product Marketing Manager position at Howmet Aerospace?
Responsibilities
The Product Marketing Manager is a critical role requiring a motivated and results-driven individual with marketing and business development expertise. This hands-on leadership position involves developing and executing marketing strategies, conducting market research, and overseeing brand positioning. The Marketing Manager leads product launches through effective positioning, pricing, and promotional analysis, and manages marketing campaigns across digital, print, and events to optimize Return of Investment. Collaboration with internal and external teams to create engaging content and build strong stakeholder relationships is essential. Additionally, the role includes monitoring and analyzing marketing performance metrics, reporting to senior management, and working closely with cross-functional teams to ensure cohesive marketing efforts. This position will report to Director of Marketing and Indirect Sales and will be accountable for the North American Market.
Responsibilities include but are not limited to:
Howmet Aerospace Inc. (NYSE: HWM), headquartered in Pittsburgh, Pennsylvania, is a leading global provider of advanced engineered solutions for the aerospace and transportation industries. Our primary businesses focus on jet engine components, aerospace fastening systems, titanium structural parts and forged wheels. With $6.6 billion in revenue in 2023, our products play a crucial role in enabling fuel efficiency and lightweighting, contributing to our customers’ success and making a positive impact on the world. To learn more about the way Howmet Aerospace Inc. is advancing the sustainability of our customers, markets, and communities where we operate, review the 2023 Environmental Social and Governance report at www.howmet.com/esg-report . Follow: LinkedIn , Twitter , Instagram , Facebook , and YouTube .
Equal Opportunity Employer:
Howmet is proud to be an Equal Employment Opportunity and Affirmative Action employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other applicable legally protected characteristics.
If you need assistance to complete your application due to a disability, please email TalentAcquisitionCoE_Howmet@howmet.com
About The Team
Howmet Wheel System is sold under Alcoa® Wheels brand which is a global leader in the commercial transportation industry, renowned for inventing the forged aluminum wheel in 1948. With a steadfast commitment to advancing technology, Alcoa Wheels has achieved a 35% weight reduction of forged aluminum wheels since 1996. The newest wheel ULT36 weighs a mere 36 lbs. Alcoa Wheels delivers breakthrough solutions with proprietary alloy and surface treatment technologies such as Dura-Bright®, Dura-Flange®, and Dura-Black®. All its innovative efforts make trucks, trailers, and buses lighter, more fuel-efficient, durable, and visually striking. With a global presence and extensive manufacturing capabilities, Alcoa® Wheels is dedicated to leading the industry toward a greener and more prosperous future.
The Product Marketing Manager is a critical role requiring a motivated and results-driven individual with marketing and business development expertise. This hands-on leadership position involves developing and executing marketing strategies, conducting market research, and overseeing brand positioning. The Marketing Manager leads product launches through effective positioning, pricing, and promotional analysis, and manages marketing campaigns across digital, print, and events to optimize Return of Investment. Collaboration with internal and external teams to create engaging content and build strong stakeholder relationships is essential. Additionally, the role includes monitoring and analyzing marketing performance metrics, reporting to senior management, and working closely with cross-functional teams to ensure cohesive marketing efforts. This position will report to Director of Marketing and Indirect Sales and will be accountable for the North American Market.
Responsibilities include but are not limited to:
- Developing and Implementing Marketing Plans: Create high-impact marketing plans that outline strategic goals, target markets, and promotional tactics to drive product performance to increase Alcoa® wheel share and penetration. This involves setting clear objectives, defining key performance indicators (KPIs), and allocating resources effectively to achieve top and bottom-line growth.
- Product Launches and Brand Awareness: Lead and manage the launch of Alcoa® Wheel new products as wheels and accessories by developing comprehensive go-to-market strategies. This includes effective product positioning, competitive pricing analysis, and promotional marketing campaigns to ensure successful market introduction and enhanced brand awareness.
- Digital Marketing Management: Oversee and execute digital marketing programs such as SEO (Search Engine Optimization), email marketing, and social media campaigns. This involves optimizing digital channels to reach target audiences, drive traffic, and generate leads, while continuously monitoring performance and making necessary adjustments.
- Market Research and Pricing Analysis: Conduct thorough market research to identify industry trends, customer needs, and competitor activities including overseas imports. Collaborate with the Pricing team to develop, influence and analyze price comparisons, ensuring competitive pricing strategies that maximize profitability and market share.
- Performance Metrics and ROI Analysis: Develop and communicate key marketing performance metrics and analysis tools. Track and measure the ROI of marketing programs, using data-driven insights to refine strategies, improve effectiveness, and drive sales and revenue growth.
- Trade Show and Event Planning: Plan and execute industry trade shows and events to maximize brand exposure and lead generation. This includes developing event strategies, managing budgets, coordinating with vendors, overseeing logistics, ensuring seamless execution from start to finish, along with post-event follow-up.
- Collaboration with Cross-Functional Teams: Work closely with cross-functional teams, including Sales, Product, and Customer Success, to develop and execute customer-focused marketing programs. This ensures cohesive and impactful marketing efforts that align with overall business objectives.
- Budget Management: Develop and adhere to departmental budgets, ensuring
- Bachelor’s degree in marketing, business, or a related field.
- Minimum 3 years of marketing experience with a focus on B2B marketing in commercial transportation, heavy-duty transportation market, strategic planning, and driving customer engagement within the industrial sector.
- Strong leadership and communication skills. Ability to lead, prioritize, and communicate effectively both verbally and in writing.
- Analytical and organizational skills such as interpreting data, making data-driven decisions, managing multiple projects, and optimizing marketing programs' ROI.
- Proficiency in marketing automation tools CRM systems like Sales Force.
- Experience working independently and collaboratively with cross-functional teams such as Sales, Finance, Engineer, and Supply Chain, to develop integrated marketing programs.
- Informed about market trends, demonstrating a proactive approach to problem-solving, and familiarity with graphic design and content creation tools.
- Active member of leading industry organizations, including, but not limited to, Technology & Maintenance Council (TMC) and the National Private Truck Council (NPTC).
- Employees must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
- Master’s degree in marketing, business, or a related field
Howmet Aerospace Inc. (NYSE: HWM), headquartered in Pittsburgh, Pennsylvania, is a leading global provider of advanced engineered solutions for the aerospace and transportation industries. Our primary businesses focus on jet engine components, aerospace fastening systems, titanium structural parts and forged wheels. With $6.6 billion in revenue in 2023, our products play a crucial role in enabling fuel efficiency and lightweighting, contributing to our customers’ success and making a positive impact on the world. To learn more about the way Howmet Aerospace Inc. is advancing the sustainability of our customers, markets, and communities where we operate, review the 2023 Environmental Social and Governance report at www.howmet.com/esg-report . Follow: LinkedIn , Twitter , Instagram , Facebook , and YouTube .
Equal Opportunity Employer:
Howmet is proud to be an Equal Employment Opportunity and Affirmative Action employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other applicable legally protected characteristics.
If you need assistance to complete your application due to a disability, please email TalentAcquisitionCoE_Howmet@howmet.com
About The Team
Howmet Wheel System is sold under Alcoa® Wheels brand which is a global leader in the commercial transportation industry, renowned for inventing the forged aluminum wheel in 1948. With a steadfast commitment to advancing technology, Alcoa Wheels has achieved a 35% weight reduction of forged aluminum wheels since 1996. The newest wheel ULT36 weighs a mere 36 lbs. Alcoa Wheels delivers breakthrough solutions with proprietary alloy and surface treatment technologies such as Dura-Bright®, Dura-Flange®, and Dura-Black®. All its innovative efforts make trucks, trailers, and buses lighter, more fuel-efficient, durable, and visually striking. With a global presence and extensive manufacturing capabilities, Alcoa® Wheels is dedicated to leading the industry toward a greener and more prosperous future.
