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Director of Business Development & Sponsorship Sales

HRG Retained Search
Lexington, KY Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 4/13/2025

About Us

Equestrian Events, Inc. (EEI) is a premier event management organization dedicated to producing world-class equestrian competitions. We are the driving force behind prestigious events such as the Defender Kentucky Three-Day Event, the Cosequin Lexington 4

  • the Kentucky International CSI5
  • and the American Eventing Championships. Our mission is to elevate the sport of equestrian through exceptional event experiences, fostering a strong community of athletes, spectators, and sponsors.

At EEI, we value innovation, collaboration, and excellence. Our team is passionate about delivering top-tier events while building meaningful partnerships that drive growth and success.

Job Overview

The Director of Business Development & Sponsorship Sales is a key leadership role responsible for driving revenue growth and establishing long-term partnerships to support premier equestrian events. This role manages a portfolio of high-value sponsorships, contributing to the financial success and operational excellence of events. The Director will lead a dedicated team, ensuring seamless sponsor integration and satisfaction while innovating sponsorship offerings to enhance the overall event experience.

Key Responsibilities :

  • Sponsorship Acquisition : Secure and manage sponsorships for multiple high-profile events.
  • Team Leadership : Oversee Sponsorship and Trade Fair managers, and provide seasonal oversight to sponsorship contractors and assistants.
  • Budget & Revenue Management : Handle all accounting functions including budgeting, invoicing, and financial reconciliation.
  • Sponsor Fulfillment & Activation : Ensure optimal brand representation through signage, activations, and hospitality.
  • Stakeholder Collaboration : Act as the primary liaison for sponsors, hospitality committees, and equestrian partners such as USEF.
  • Strategic Planning : Develop custom sponsorship proposals aligned with client goals.
  • Event Participation : Represent the organization at industry events and conferences, fostering new sponsorship opportunities.
  • Qualifications :

  • Proven success in sales, business development, or sponsorship roles, preferably in the event or sports industries.
  • Strong leadership and team management experience.
  • Exceptional communication and relationship-building skills.
  • Financial acumen with experience in budgeting, forecasting, and P&L assessments.
  • Ability to think strategically and execute innovative sponsorship solutions.
  • Why Join Us?

    This is an exciting opportunity to lead critical revenue-generating initiatives for premier equestrian events. You'll work with a passionate team in a collaborative environment, driving the success of world-renowned competitions.

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