What are the responsibilities and job description for the Senior Marketing Campaign Manager (SaaS) position at Hyperdrive Recruiting?
We are a leading provider of document workflow automation software, helping businesses streamline their document processes. We are seeking an analytical and growth-oriented Senior Marketing Campaign Manager to drive pipeline growth through strategic integrated campaigns.
Job Duties:
- Develop and execute multi-channel campaigns targeting prospects across various audiences.
- Manage integrated campaign projects, coordinating with stakeholders to ensure seamless execution.
- Analyze campaign performance data, generate reports, and recommend data-driven optimizations.
- Develop a deep understanding of our target audience, their challenges, and the buyer journey to inform campaign strategies.
- Collaborate with Marketing Operations, Revenue Marketing, and Corporate Marketing teams to enhance campaign processes.
Ideal Background:
- 5 years of experience in running integrated marketing campaigns, preferably in a B2B SaaS environment
- Proven ability to interpret data and translate insights into actionable campaign improvements.
- Strong understanding of the B2B SaaS buyer's journey and targeted messaging strategies.
- Proficiency in managing campaigns using project management tools (e.g., Asana, ClickUp).
- Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Familiarity with CRM and marketing tools (e.g., Salesforce, 6sense).
- Detail-oriented with excellent organizational and prioritization skills.
- Team player with strong communication and collaboration abilities.
- Analytical mindset with a passion for data-driven decision-making.
- Excellent project management skills.
- Growth mindset and a desire to experiment with new campaign tactics.
- Experience with ABM or event marketing is a plus.
Why Us:
- We offer a competitive compensation package ($90,000-$120,000 base bonus)
- Comprehensive benefits (medical, dental, vision, 401k, PTO, self-care days, and company holidays)
- Opportunities for stock purchase or bonuses.
- Join our team and enjoy a positive work-life balance, collaborative culture, and innovative virtual team events.
- We value integrity, transparency, and provide a product that positively impacts our customers' lives.
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