What are the responsibilities and job description for the Brand Marketing Specialist position at Hyperice?
The Brand Marketing Specialist will be responsible for implementing social media and email marketing campaigns. This role will require a strong understanding of email marketing best practices, social media trends, customer segmentation, and data analysis. The Brand Marketing Specialist will work closely with the marketing and creative teams to develop targeted campaigns that deliver relevant content and messaging to customers.
Job Description
- Be an integral part of key upcoming product launches and brand campaigns
- Lead all email and text communication / execution through the Klaviyo platform to drive revenue and engagement while influencing long-term customer behavior
- Own and lead the management of email, and SMS lists with a focus on list health, growth, and engagement
- Manage and execute on the social media calendar with daily posts on Instagram
- Work closely with the internal creative team on design, flow, and overall themes of email and social media
- Work with cross-functional teams, including customer service, product, and sales, to identify opportunities for customer retention and loyalty initiatives
- Monitor and report on the success of campaigns
Qualifications
