What are the responsibilities and job description for the Brand Marketing Specialist position at LUKi LAB?
Luki Lab is an innovative toy company created by passionate toy creators. Luki Lab, a division of Strottman, produces and markets an exciting collection of award-winning toys and games. We are looking for a talented Marketing Specialist to help in the execution of Luki Lab marketing programs across B2B and B2C initiatives. This role will is a critical position on the marketing team and reports to our VP of Marketing.
Key Responsibilities
- Hands-on execution of marketing tactics to include (but not limited to) - B2B trade show planning and execution, B2B marketing communication including product catalogs, and Email newsletters, sell sheets, and other printed and digital collateral materials
- Responsible for the coordination and delivery of marketing assets and materials to internal and external stakeholders, ensuring they are completed accurately and on time
- Work closely with Sales Operations Specialist on coordination and execution of B2B sales communication to regional sales reps and specialty toy retailers
- Develop and monitor project timelines in coordination with other departments and external partners to ensure integration of marketing efforts
- With guidance from the VP of Marketing, help manage relationships with external partners and agencies to support marketing initiatives
- Draft internal and external communications as needed including marketing copy for B2C and B2B materials
- Maintain and update marketing information to be used by internal and external partners (e.g. copy library, asset folders for B2B specialty retailers, B2C and B2B price lists) and updating databases and systems to ensure data / asset accuracy
Our ideal Candidate
Position Requirements
