What are the responsibilities and job description for the Copywriter position at IBM?
Introduction
The Blue Studio is IBM’s internal creative team, responsible for the strategic evolution and expression of the IBM brand across every experience and encounter, internally and externally. We sit within IBM's Marketing function representing and supporting all IBM businesses, both horizontally and vertically. Our work crosses nearly every category of output: research and strategy, communications and content development, symbology and systems, digital and physical experiences, and tools and training. Our goal is to maintain modernity, sophistication and tangibility, and to promote understanding of the IBM brand in the world.
Your Role And Responsibilities
In the Blue Studio, we aim to be at the cutting edge of creativity, transforming complex ideas into narratives that resonate and inspire. Here, you’ll become part of a collaborative team, partnering with world-class strategists, designers, producers and creative directors to tell compelling stories about the technologies changing our world—and the people who put them to work. Imagine yourself in a world where you’ll have the opportunity to:
The Blue Studio is IBM’s internal creative team, responsible for the strategic evolution and expression of the IBM brand across every experience and encounter, internally and externally. We sit within IBM's Marketing function representing and supporting all IBM businesses, both horizontally and vertically. Our work crosses nearly every category of output: research and strategy, communications and content development, symbology and systems, digital and physical experiences, and tools and training. Our goal is to maintain modernity, sophistication and tangibility, and to promote understanding of the IBM brand in the world.
Your Role And Responsibilities
In the Blue Studio, we aim to be at the cutting edge of creativity, transforming complex ideas into narratives that resonate and inspire. Here, you’ll become part of a collaborative team, partnering with world-class strategists, designers, producers and creative directors to tell compelling stories about the technologies changing our world—and the people who put them to work. Imagine yourself in a world where you’ll have the opportunity to:
- Distill complex messages into sharp headlines that demand attention
- Craft powerful scripts and VO that can inspire and explain complex ideas
- Dive deeper into technical concepts and be able to translate them into relatable content
- Act as a steward of the brand to support vision and voice across every deliverable
- 5 years marketing or advertising writing
- Superior English language writing skills (diction, syntax and grammar)
- Portfolio of work showing success in primary responsibilities for the role
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