MANAGER - ADVERTISING

Job Description

Job Description

Overview

Summary :

Under the direction of the Vice President of Marketing, the Advertising Manager is responsible for the implementation of all advertising initiatives and activities. This includes planning, coordination, execution, tracking, reporting and analytics.

Responsibilities

• Responsible for tracking and scheduling all copy, art, lists, cost estimates, invoices and other material through every stage of production.
• Planning and scheduling creative, print production and execution with the agency.
• Work proactively with creative team and vendors to ensure continuous improvement and optimal production solutions for new and existing materials and concepts.
• Possesses a working knowledge of design and printing technologies.
• Assists in developing and managing internet marketing programs
• Manages radio / television production, photo shoots for printed material, social media and advertising, outdoor advertising production / installation, social media initiatives, digital and internet advertising campaigns.
• Obtain bids and initiate purchases in accordance with company policy.
• Maintains files of all completed production jobs.
• Alerts creative and departmental teams if deadlines cannot be met.
• Interfaces with all departments to ensure timely delivery of property creative assets.
• Maintains and develops strong vendor relationships.
• Manages project deadline dates to ensure they are met.
• Reviews vendor invoices, including shipping receipts, and resolves billing discrepancies.
• Conducts themselves in accordance with all Gaming Commission Regulations, and Seminole Tribe of Florida / departmental policies and procedures.
• Other duties as assigned.
• Direct reports and dotted line TMs working with advertising teams on campaigns.

Qualifications

Bachelor’s degree in Business, Advertising, Marketing or related field preferred. Minimum of five (5) years Marketing / Advertising experience, preferably in an agency environment or another casino business or an equivalent combination of education and / or experience.

To perform this job successfully, an individual must be able to perform the duties and responsibilities satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

Education and / or Experience :

Three to five years experience in casino promotions and / or special events and a college degree in Marketing, Public Relations or related field preferred, or an equivalent combination of education and experience.

Knowledge, Skills and Abilities (KSA’s) :

Must possess excellent communication, organization and multi-tasking skills.

Effective time management skills, along with the ability to forecast time management needs of others is required.

Language Skills :

Spanish Speaking Prefferred

Ability to read and understand all Seminole Tribe of Florida policies and procedures.

Must be able to read, write and communicate effectively in English specific to position duties and responsibilities. Ability to read, write and communicate in Spanish preferred.

Must be able to complete standard Seminole Tribe of Florida forms and reports.

Mathematical Skills :

Must possess basic mathematical skills to include ability to add, subtract, multiply and divide specific to position responsibilities.

Reasoning Ability :

Must be able to function and manage in non-standard situations where independent judgment is required and limited guidelines exist.

Computer Skills :

Must be computer literate.

Certificates, Licenses, and Registrations :

Must apply for, obtain and remain eligible for the appropriate Seminole Tribal Gaming License.

Physical Demands :

Work Environment :

The work environment characteristics described here are representative of those an employee encounters while performing the duties and responsibilities of this position.

Duties and responsibilities are typically performed in the following two areas : Professional office environment & Casino Floor with constant exposure to general public

Indian Preference Policy :

In accordance with the Civil Rights Act of 1964, Title VII, Part III, Section 703, Exemption of Native Americans and Tribal Ordinance C-109-80 which mandates that preference be given to Indians when hiring, promotions, training and all other aspects of employment. First preference in hiring, training, promoting and all other aspects of employment will be afforded to members of the Seminole Tribe of Florida who meet the minimum job requirements.