What are the responsibilities and job description for the Digital Marketing Specialist position at IMMY?
Description
Job Purpose
The Digital Marketing Specialist will coordinate multiple marketing channels, all with a digital focus. They will manage our social media presence on X (Twitter), LinkedIn, Facebook, Instagram, and YouTube. All website content and digital marketing efforts, such as webinars and podcasts will be created, updated, and maintained by this seat. Their main goal will be to generate digital engagement with IMMY’s marketing pieces to generate interest in our products, therefore generating new leads and opportunities for IMMY.
Key Duties and Responsibilities
- Manage all Social Media Channels
- LinkedIn, X, Facebook, Instagram, YouTube, Spotify (podcast)
- Ensures that all messaging on social media is on-brand and relevant to our intended audience
- Manage Website and Web Content
- Assurance that all immy.com website content is on-brand and updated properly
- Tracking of website metrics over time
- Coordination of relevant and engaging website content
- Maintain and Update all Product Imagery/Videography
- Ensure that all product imagery and videography is up-to-date and in line with brand standards
- Coordination of photography or videography services as necessary
- Liaison to Contracted Marketing Content Generators
- Coordinate creation of marketing materials such as motion graphics, 3D images, GIF renderings, animated videos, etc. on contracted design platforms, such as Fiverr.
- Management of IMMY Podcast and IMMY Webinars
- Coordinate creation and dissemination of IMMY’s fungal podcast episodes
- Coordinate logistics and setup for IMMY webinars
- Execute Email Campaigns
- Develop and execute product marketing email blasts
Necessary Qualifications
- Collaborative
- Humble
- Driven
- Bachelor’s degree in Marketing or related field
- Experience in Social Media platforms for business use
- Highly organized and thorough in completing tasks
- Excellent verbal and written communication skills
- Maintain a high sense of urgency and entrepreneurial work ethic that drives outcomes
- Exceptional strategic thinker and analytical skills
- Positive “can do” attitude – passionate and able to show commitment and to inspire others
Desired Additional Qualifications
- Experience in website generation software
- Experience in HubSpot CRM
- Experience in Photography, videography, or photo/video editing
- Experience in a life science business
Equal Opportunity Employment: IMMY is committed to the principle of equal employment opportunity for all employees and applicants for employment and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, and local laws. IMMY will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including, but not limited to, recruiting, hiring, promotion, termination, leaves of absence, compensation, and training.
Background Check Policy: All offers of employment at IMMY are contingent upon clear, acceptable results of a thorough background check. IMMY performs all background checks in compliance with EEOC and FCRA regulations and all other applicable federal, state, and local laws.
