What are the responsibilities and job description for the Senior Marketing Manager position at Impact Solutions Inc?
Our client, a regional and growing law firm, seeks a dynamic and innovative Senior Marketing Manager to lead their strategic marketing and communications efforts. This pivotal role will leverage technology and creative content to strengthen brand presence across 16 offices, ensuring consistent messaging to clients, prospects, employees, and communities. Reporting to the Chief Marketing and Business Development Officer, the Senior Marketing Manager will guide a talented team of marketing professionals while collaborating closely with senior leadership, events, and business development teams.
Key Responsibilities:
- Marketing Strategy: Design and implement comprehensive marketing plans aligned with strategic objectives, ensuring cohesive branding and messaging across all communication channels.
- Communications & Public Relations: Oversee external communications, media relations, and public relations strategies to enhance visibility and thought leadership.
- Digital Marketing: Drive the firm’s digital presence by utilizing emerging technologies, managing CRM systems, and optimizing social media and email campaigns.
- Internal Communications: Partner with leadership to craft internal messages, foster collaboration, and support culture-building initiatives.
- Sponsorships: Manage sponsorships, charitable engagements, and strategic marketing expenditures to enhance community connections.
- Leadership & Collaboration: Mentor a high-performing marketing team, fostering growth while partnering with stakeholders to deliver impactful initiatives.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field; advanced degree preferred.
- 7 years of experience in marketing, preferably in legal or professional services.
- Proven expertise in branding, media relations, digital marketing, and content strategy.
- Strong leadership, project management, and communication skills.
- Familiarity with marketing technologies, CRM systems, and analytics tools.
Why Join?
Our client offers an opportunity to work in a collaborative, innovative environment with a firm dedicated to delivering exceptional service. Be part of a team where your contributions will shape the brand and drive growth across multiple markets. Competitive compensation and benefits provided.
