What are the responsibilities and job description for the Director - CRM and Lifecyle Marketing/Email Campaigns position at INCPG?
Seeking an ambitious campaign and email marketer to join the marketing team. Reporting directly to the VP of Brand and Digital, the sr. manager, campaign and email marketing will lead channel strategy and execution across email and direct mail channels.
Deeply understand customers, what motivates them and their barriers to entry.
Measure and optimize B2C email and direct mail programs to maximize customer engagement & revenue generation
Develop high frequency A/B and/or multivariate testing plans to inform always on optimizations
Monitor and improve lifecycle / triggered communications across email and other digital channels
Lead enhancements of campaign technology in partnership with internal and external stakeholders to improve email content, triggering, and measurement capabilities
Manage direct mail agency to deliver and measure, high impact direct mail campaigns
Stay up to date on email and direct mail best practices, apply best practices to engage target customer
6 years’ experience in campaign management, direct mail, and/or email management
Proven track record with meeting business objectives through email and direct mail campaigns
Independent self-starter and ability to work within a fast-paced team environment
Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level
Nice to Have: Experience with a range of email campaign software, including Marketo
Bachelor’s degree or better in marketing, public relations, business or related field
4 years of content marketing, or related field, experience
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