What are the responsibilities and job description for the Marketing Automation Specialist position at Infinite Computer Solutions?
Skill: Marketing Automation Specialist
Location: Alpharetta GA (Onsite Mon - Fri)
Full time
Marketing Automation Specialist is a hands-on role focused on developing and executing marketing campaigns, journeys, and data file transfers. The candidate for this position will leverage the marketing campaign platform and will create requirements, develop and maintain data extensions and file automations that support marketing programs for Digital Solutions, Cards & Digital Payments products. The candidate must have experience executing complex data-driven solutions that align with business needs.
Reporting Relationships:
- Reports to: VP, Adoption Marketing and Automation
- Peers: Marketing Program Specialist, Data Analyst, Email Developer
- Direct Reports: None
Essential Job Responsibilities:
- Develop and deploy campaigns aligning to business needs
- Work to connect data between systems via automated file transfers, manual file loading and ongoing data file monitoring
- Translate business requirements into well-architected solutions that best leverage the marketing campaign platform and products like Salesforce Marketing Cloud
- Execute QA of email templates and email campaign journey automations
- Create automated, integration marketing campaigns using Marketing Cloud, automation studio and data extensions that align to business needs.
- Work closely with internal and external stakeholders and to analyze business needs, gather requirements and process flows, including documentation of all features with acceptance criteria.
- Articulate the benefits and risks to a proposed solutions’ feasibility and functionality
- Maintains and develops Apex classes, Visual Force pagers and AMPscript coding.
- Troubleshoot campaign development issues including template rendering, accurate links, accessibility and subscriber lookup.
Required Qualifications:
5 years of email or technology platform experience
Experience with HTML, XML, CSS and/or JavaScript
Proven ability to design and optimize business processes and integrated business process across disparate systems
Excellent writing and oral communication skills
Preferred Qualifications:
Experience with email campaign execution within Salesforce Marketing Cloud
Ability to function within a complex environment with challenges that are varied and non-repetitive.
Skilled in troubleshooting applications and system procedures as well as assessing customer impact.
Salesforce Certifications: MC Email Specialist, MC Consultant, and B2C Solution Architect Certified.
Experience in financial services and/or digital banking
Certified PMP
