What are the responsibilities and job description for the Marketing Manager position at Ingenius Prep?
Who We Are : InGenius Prep was founded in 2013 by law students at Harvard and Yale. In that time, the company has grown to a team of more than 150 full-time employees, 500 part-time employees, as well as offices in the U.S., Canada, China, Korea.
What We Do : Our primary focus is assisting students in applying to U.S. Colleges and Graduate schools. Our company is fast-paced and exciting. We operate as a team, and everyone is given opportunities to advance in the organization.
How You'll Help : The Marketing Manager will be responsible for lead generation and growing the company's online and offline presence. The Marketing Specialist will develop and execute online and offline marketing campaigns, in addition to developing corporate partnerships. This is a position for someone eager to get extensive experience in marketing and business development, while working in a challenging, yet collaborative environment. If you live and breathe marketing, we need to talk!
What You'll Do :
Develop strategies and tactics to get the word out about our company and drive qualified leads to our front door;Deploy successful, full cycle (start to finish) marketing campaigns;Experiment with a variety of organic and paid acquisition channels : content creation, paid ads, event management, publicity, social media, lead generation campaigns, and much more;Create marketing content : blogs, email marketing, ebooks, flyers, graphics, etc.;Plan and execute online events, such as webinars;Oversee in-house and partner presentations, RSVPs, and event success;Research and attend industry events : expos, networking events, etc.;Produce valuable and engaging content for our social platforms and website;Build strategic relationships and partner with key industry players;Allocate / invest marketing budget funds wisely;Measure and report performance of marketing campaigns, gain insight, and assess against goals;Support the sales process of enrolling students.
You'll Be a Good Fit If You Have :
Strong written and oral communication skillsExperience Public SpeakingFluency in Mandarin and EnglishA hard working and eager to learn midsetAn outgoing, creative, diligent, and self-motivated personalityProficiency in social media platformsProject and time-management skillsExperience in marketing (campus involvement, internships, etc.)A good taste and a sense of aesthetics;An up-to-date knowledge with the latest trends and best practices in marketing.
Location : Toronto, CAN
Benefits : InGenius Prep offers employees a competitive salary along with paid time off, ancillary benefits parental leave, remote work flexibility, professional development and a fun, collaborative work environment.
What We Believe : InGenius Prep is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
