What are the responsibilities and job description for the Insight Global is hiring : Integrated Marketing Consultant- Brand / TV in Plano position at Insight Global?
Job Description
Oversee development and execution of best-in-class creative delivering against the brand positioning. Focus on owning Omnichannel TV video and offering support to manager on paid and organic social for national calendar initiatives.
Manage all day to day activities around TV production from script development and legal approval, pre & post production in close collaboration with creative agency.
Partner with brand communications, brand & calendar teams on development of campaign briefs that guide development of integrated plans across paid and owned channels for a cohesive consumer experience
Assist global team in upholiding a consistent creative vision for the brand and campaigns leveraging consumer insights, market data and cultural trends for breakthrough work
Partner with media team and agency on campaign strategies and planning as well as consistent performance analysis to determine optimizations and content efficiencies
Guide team in developing presentations, creative campaign overviews, performance recaps, and other materials for internal and external meetings
Manage, protect and champion brand voice, DNA and positioning
Partner with Director to lead integrated agency team of six agencies, specifically managing weekly status meetings, annual planning summits and ideation sessions. Share consumer and business insights, ensuring agencies are tracking towards annual brand growth objectives
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
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Skills and Requirements
8-10 years experience in brand communications and integrated marketing
Strong background in paid social and organic social
Well versed with brand positioning and campaign planning
Experience in TV production from script development / legal approval through post production
Experience leveraging consumer insights / market data to uphold consistent vision for the brand / campaigns
Experience partnering with agencies on campaign strategy and planning
Well versed in process / workflow management QSR experience null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
